Citing un-named "sources in the channel," DigiTimes reports that second-tier motherboard maker Abit has decided to quit the consumer electronics branding business. Among the products affected are digital photo frames and digital speakers, neither of which have been prominent sellers in the U.S. market, if at all.
Still, the news comes as another reminder of Abit's fall from grace as a premier motherboard maker who once catered to overclockers. At one time on the level of the likes of Asus, questionable management decisions proved fatal for the Abit of old, who hit hard times financially and sold its brand name to Universal Scientific Industrial (USI) in 2006. Since then, the company has shifted its focus to becoming a second-tier mobo maker, with its latest Abit-brand motherboard being the Intel X48-based IX48 GT3.
Most seasoned enthusiasts have at least one fond memory of an Abit motherboard that overclocked like nobody's business, a trait which propelled the company into legendary status. But just as Abit had risen to the top, the company fell even quicker following questionable management decisions, and the Abit brand name was sold to Universal Scientific Industrial (USI) two years ago. Abit's presence has never been the same, and after December 31st, it will no longer exist, says TweakTown.
News and review site TweakTown appears to have intimate knowledge that USI will shut down Abit after next week. The decision follows failed expectations of USI for Abit's business, which reportedly sold between two to three million motherboards last year. This year, sales are even lower.
Old school enthusiasts hoping for a last minute stay of execution may want to keep crossing their fingers. According to Abit's website, the company's "US branch will be shutdown during the Christmas holidays, [and] normal operation will resume on Jan. 5, 2009."
If you’ve seen one Nvidia 680i reference board, you’ve seen them all. Not so with Abit’s IN9 32X-MAX board, which thumbs its nose at the me-too crowd. The IN9 32X-MAX features Nvidia’s top 680i chipset, which gets you two x16 PCI-E slots for SLI, a third full-length x8 PCI-E slot for graphics, and support for unannounced, unofficial 1,333MHz FSB processors.