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Maximum IT
NewsRumor: Windows Live Search to Be Rebranded?

Live Search to be rebranded?

Ask three people what "Windows Live" is - and you might get more than three answers: "It's a social network" (Windows Live Spaces); "a photo organizing service" (Windows Live Photo Gallery); "an email client" (Windows Live Hotmail)...but no matter how many answers you get, you probably won't hear "a major search provider". Yes, despite Microsoft's lavishing of money, time, attention, and even offering cash back for searches,  Windows Live Search is not a major contender in the search space currently dominated by Google and Yahoo.

Would a name change help? TechCrunch claims that a rebranding of Live Search as Kumo (Japanese for "cloud" or "spider") may be on tap for early 2009.

Will breaking Live Search away from the rest of the diverse Windows Live family with a new name help it prosper, or are you looking for better features? Join us after the jump for your chance to sound off. 

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NewsGrab Java, Get MSN Toolbar Free

Microsoft teams up with Sun's Java to distribute MSN Toolbar

It's an all-too-familiar marketing ploy: download a utility you really want, and get a toolbar for your browser free. This week, Microsoft joined the "download one, get one free" bandwagon, but with a twist: Redmond announced a deal with Sun Microsystems to offer the MSN Toolbar to US users of Internet Explorer whenever they download the Java Runtime Environment. MSN Toolbar offers one-click access to Live Search, direct access to Windows Live Hotmail and Windows Live Messenger, and stories from the MSN network. If you hate toolbars, or your browser's already running your favorite toolbar, you can opt out of the MSN toolbar.

This Microsoft plus Sun pairing represents a big "win" for Microsoft, as Google's toolbar was previously being offered as the freebie with Java. As El Reg points out, this sort of thing is nothing new for Sun and Java. Java's also been used to deliver offers of OpenOffice and the Yahoo! toobar (the latter to Mozilla Firefox browser users only).

So, how do you feel about these combo deals? Would you rather get a coupon for free french fries, or are you comfortable with getting "two for one" downloads"? Join us after the jump and sound off.

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