Posted 07/29/08 at 05:41:21 PM by Mark Edward Soper

The results of Microsoft's Project Mojave, in which Microsoft demoed Windows Vista under a code name for 120 Vista skeptics in the San Francisco area, are now avaiable online, the Windows Vista blog reported today, and also explained some test details:

• The focus group took place over three days in San Francisco and was conducted earlier this month.
• All participants were either Mac, Linux, or users of versions of Windows that came before Windows Vista.
• Respondents were chosen from the focus group organizer's database, called at random, but then selected based on having a low perception of Vista (<5 rating on a scale of 1-10).
• The participants were given a demo by a trained retail salesperson - geared towards the experiences they seemed most interested in following a series of interviews. While the retail salesperson drove the demo, it was geared by the interests and direction of the participant.
• We did not use some geeked out or custom built PC. We used an HP Pavilion DV2500. It had 2GB of RAM and was running an Intel Core 2 Duo CPU T7500 @ 2.20GHz. The OS was a 32 bit version of Windows Vista Ultimate.
• Of the 120 respondents* polled, on a scale of 1:10 where 10 was the highest rating, the average pre-rating for Windows Vista was 4.4. After they saw the demo, respondents rated Mojave an average of 8.5.

*84% of respondents  use Windows XP; 22% use MacOS; 14% use versions of Windows before XP; 1% use Linux.

To see the interviews for yourself, head over to the Mojave Experiment website.

To learn more about the history of hidden-camera marketing campaigns, and to find out who might have suggested it first, see us after the jump.

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Posted 07/25/08 at 10:29:04 PM by Mark Edward Soper

CNet reports that the development of Windows 7 is going well. According to Windows unit head Bill Veghte:

The product is tracking very, very well. We are committed and looking good, relative to our commitment--[shipping Windows 7] three years from general availability of Windows Vista.

That wasn't the only good news for Windows fans in Veghte's talk, though. The Mojave Project, which provides Windows XP users a chance to "taste-test" Vista under the code name Mojave, is making inroads (read our take here). Veghte also cited recent internal figures showint that 89% of users are "satisfied" or "very satisfied" with Windows Vista, and 83% would recommend Vista to friends or family.

Veghte also states that Internet Explorer 8, which we told you about earlier this year, will be available in final form later this year.
 

What are your plans for Windows Vista or Windows 7? See us after the jump for a chance to talk back!

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