Don't burn your credit cards or start sending recruit-a-friend notices to everyone in your address book: World of Warcraft is not going open-source. You will still have to pay a monthly fee of $14.99 for the privilege of stomping your virtual friends and NPCs into corpse dust, and you will not be permitted to split WoW off into a side project that grants anyone with your name a free pass to level 80 (and/or a fixed "I win!" button). Blizzard isn't stupid.
WoW might not be going open-source, but the company behind it is using the 1-2-3 trick of the open-source world to encourage increased adoption and interest in its core piece of software. In what I believe is a first for the genre, you'll soon be able to access in-game mechanics from a separate Web or mobile app. You might not be able to run your daily quests off of your iPhone, but for WoW enthusiasts looking to make a tidy profit throughout their adventures in Azeroth, Blizzard's mobile access should give you up-to-the-minute information for your business profiteering.
So how does this exactly work?