We've all heard that what goes up must certainly come down (that Sir Isaac Newton was a smart cookie), but what happens when something keeps going up? In this case, you name it Google and ride the financial wave hoping the 'Midas touch' never wears off.
To call Google a search giant is no longer accurate, as it neglects to mention everything else the company has going for it. Now Google can add to its resume as owning the 10th highest brand name value, according to a study by BusinessWeek and Interbrand.
The ranking reflects a big jump from 20th place where Google sat last year. But with a value that has increased 43 percent to $25.6 billion, the company moved way up the chart and now trails just four other technology companies (IBM, Microsoft, Nokia, and Intel). Meanwhile, IBM overtook the second spot on the chart, knocking Microsoft down to third.
Coca-Cola remains in the top spot, but could it be long before Google starts nipping at its heels?
It's not a sports score, but it might be even more important to tech fans: Windows 7, Milestone 3 is the current progress "score" for Windows 7, the next generation of Windows (milestones are internal test builds used to develop and debug features before beta testing begins).
So, what's inside W7M3 (also known as Build 6780)?
Castles, a simplified version of domain control designed for home networks but pulled from Windows Vista before it went out the door, is in Windows 7 but is now called Home Groups.
PowerShell v2, aka Graphical Console, is also in the mix for scripting fans (a preview for XP and Vista users is available now).
WordPad and Paint no longer look like leftovers from Windows 3.1 - they're getting a cleaned-up version of the ribbon UI introduced in Office 2007. Here's more about what's new and different. What's the big deal? According to Softpedia, the so-called Fluent/Ribbon interface is the future of Windows and Windows apps.
It looks as if the first formal beta of Windows 7 will be launched before the end of the year, with some observers speculating that Windows 7 might be available sometime between June and September 2009. So, what do you think?
Do you like the foretaste of W7's user interface? Are you looking forward to Windows 7, or do you suspect, as InfoWorld's Randall C. Kennedy opines, that "it's doomed to failure?" Hit the jump for your chance to comment.
Update: Looks like this one got blown out of proportion. Willits, after a glance at his inbox, released the following statement: "During my talk at Austin GDC I mentioned that we originally wanted to have around five or six smaller wasteland environments but later decided instead to have two larger wastelands - mostly because we were going to be shipping on two DVDs for the 360 and felt that it would play better with one large wasteland on each disc so there would be no loading between wastelands. Not loading levels while you drive around is a much better decision regardless of platform. There was NO CONTENT removed from RAGE because of the 360--NONE AT ALL. Moving from multiple wastelands into fewer but larger wastelands was a far better decision and is actually giving us more gameplay in the game. We feel the 360 is a great platform and will provide a fantastic Rage experience."
"The PC is limitless in the amount of data you can put on it.The PS3 has about 25GB. But the Xbox 360 roughly has 6 to 8 GB of data. We're hoping we can squeeze the game down to two discs for the 360 version."
"I wouldn't say the overall story was changed in any way in order to fit on the Xbox 360 version," Willits explained, "but how the player experiences Rage's story has been altered."
Foremost, he said, the game's overall structure has changed significantly. Whereas before, Rage featured "several" wastelands in which players could run race and gun, now only two remain. Don't worry, though; the two wastelands have been split into multiple, hardware-friendly instances, so it'll be just like traveling through multiple areas!
Somewhat perplexingly -- though probably in order to wave the game out the door by "When it's done" instead of "When your great grandchild begins balding" -- id elected to take the razor to all three versions of the game, as opposed to merely the Xbox edition.
This, it would seem, is only the beginning of a very slippery slope.
The report that cites unnamed sources – no surprises – further claims that Microsoft has supplied some of its most intimate customers and partners with alpha builds of the OS designated M1 and M2 (M stands for milestone); M3 is in the works per the sources. A beta release by the end of this year will almost ensure the release of Windows 7 in late 2009 or early 2010; therefore, this delay won’t have a huge impact on Windows 7 release plans.
With Microsoft's IE8 browser now in its second beta, and Google's Chrome shaking up the browser market with its initial public beta release, many analysts are now taking a closer look at how these browsers are similar - and different.
Scott Hanselman, a Microsoft Senior Program Manager posting at Hanselman.com, gives us a useful look in a recent posting about one similarity between IE8 and Google Chrome: "both browsers isolate tabs in different processes."
So, what does this mean to us users? Both browsers are capable of running many tabs at the same time, and, as Hanselman demonstrates, can restore a crashed browsing session with a single mouse click.
One difference between current releases of IE8 and Chrome: if a page crashes in IE8, the browser will try to reload it automatically before it gives up and asks you if you want to reload the page or browsing session.
Have you been loading up either of these browsers (or other current favorites) with lots of tabs? Which of the current browsers has error handling you like? Which ones still have problems? Hit the jump for your chance to sound off.
It's too early to tell how effective (or ineffective) Microsoft's new commercials will be in currying favor among those leaning towards buying a Mac or on the fence as to which direction to take, but at least one OEM might not be willing to wait and find out. According to an article in BusinessWeek, those every ready 'anonymous sources' claim Hewlett-Packard is looking into offering a Windows alternative.
"Sources say employees in HP's PC division are exploring the possibility of building a mass-market operating system," the article states.
Naturally, the new OS will most likely take root in Linux, albeit a customized version that wouldn't be so intimidating to mainstream users. The idea, according to the sources, is to make HP less dependent on Windows and snag some the customers that become mesmerized under Justin Long's spell.
Phil McKinney, CTO of HP's Personal Systems Group, didn't outright deny report, but he came close when he said "Is HP funding a huge R&D team to go off and create an operating systems? (That) makes no sense."
The job of a whistleblower is a dangerous one, and Robert Delaware has paid the price for speaking out against Microsoft. The contracted game tester had worked closely with the Xbox line, and particularly Bungie Studios since early 2005. For those who haven’t been following the story, Delaware’s testimonial was the basis for an article that made headlines last week regarding Xbox 360 hardware failures at launch. In the VentureBeat article, Delaware detailed the known quality issues with the 360 and that management ignored multiple warnings in order to gain an advantage over the not yet released Playstation 3. Legally Microsoft was within its rights to fire Delaware for his unauthorized interview, but he remains defiant. Delaware claims to have been aware of the possible ramifications but was willing to take the risk. Upon termination Delaware was also warned by an HR representative that he faces possible lawsuits from both Microsoft and the company who contracted him out. The Interview conducted by VentureBeat’s Dean Takahashi remains unconfirmed by Microsoft and in response had only this to say: "This topic has already been covered extensively in the media. This new story repeats old information, and contains rumors and innuendo from anonymous sources, attempting to create a new sensational angle, and is highly irresponsible.”
Did Robert Delaware do the right thing? Or was he just looking for publicity?
The Zune, just like every other Microsoft product is a very functional and feature rich device. Unfortunately, it simply lacks the cool factor that seems to come bundled with every iPod ever shipped. Despite the intense struggles it has faced however, it seems pretty clear at this point that Microsoft is ready to stay the course and is content to scrap it out for the number two position. At least, this is the impression Joe Belfiore gave CNET News in a tell all interview on the future of the Zune. In the interview Belfiore recants his dream of a future where media flows seamlessly from Zune to Xbox or even a Mediaroom IPTV. On the subject of a Zune phone, Belifore didn’t have much to say other “stay tuned”. It’s hard to read much into that, but clearly it’s a lucrative market that could really help push the brand forward if executed properly. For those who haven’t been following the lineup, Microsoft just recently released new Zune hardware. They include a 120 GB hard drive based player to compete with the iPod classic, and an 8 GB flash drive based device to take on the iPod Nano. Both have been priced aggressively to compete with Apple going into the holiday season and in many ways are still a better value. From the interview it also seems apparent that Microsoft will continue to push hard on the value of the Zune as a social experience. Zune owners have the option of sharing playlists with friends and can even create profiles so everyone on the web will always know your favorite songs. The interview doesn’t reveal any new information, but presumably Microsoft must be carefully looking at devices such as the iPhone and iPod Touch. Both represent products they can’t currently compete with under their current lineup.
If you enjoyed the first commercial starring Bill Gates and new OS pitchman Jerry Seinfeld (and judging by the comments in the accompanying news post, many of you did), then you're likely to be tickled by the latest installment, all agonizing 4 minutes of it (that's right, my PC brethren, I'm still not amused). Gates doesn't shake his tush in the latest Vista ad, but he does do the robot, or at least a 52-year-old semi-retired billionaire's version of the robot (admittedly not bad, all things considered).
The newest ad still stays mainly focused on trying to connect with current culture rather than outright attempting to whip Apple at its own game, which is to fight a battle of the OSes. But here's my beef - it's just not amusing, to me anyway. There are subtle (and some not so subtle) messages to be picked up on in both commercials, but just as I didn't find myself chuckling at the whole Shoe Circus setting, I'm equally unimpressed watching a couple of rich guys trying to coexist with the common folk (props to the spunky grandma, the sole shining star so far in this ad campaign). Taken to the extreme, as Gizmodo alludes to, the commercials' failure to live up to expectations ironically mimic the same characteristic that described Vista when it first debuted.
There's a particular line that stands out in this new commercial. After Gates and Seinfeld are caught stealing a leather giraffe, the man of the home tells the unlikely duo "I'm disappointed in the both of you." Me too.
Am I just being a hater, or are you guys and gals still digging these introductory commercials? Maybe I'm just bitter that Will Ferrell didn't end up with the role.
While Crockford says we need a new war, I'd argue that we've already got a dandy one going on right now: IE is being challenged by Mozilla Firefox, while Google Chrome has just entered the ring to go head-to-head with Opera and Apple Safari to fight for third place.
To find out why I think Browser War II is already on, and why it might turn out a lot better than the first war of the browsers, join us after the jump.