Posted 06/23/09 at 03:10:18 PM by Andy Salisbury

According to recent reports, the production cost for Blu-ray players is roughly $100 today, thanks to pick-up heads and chipsets making up 50 and 25 percent of this cost, respectively. Though, it’s expected that this price will come down greatly, providing consumers with the potential for $50 players.

Thanks to Sears and Meijer selling players at only $99.99, many industry professionals are expecting that the players will soon be seeing a price drop, if larger resellers are able to sell them at this price. The price drop is currently being linked to more makers of the two key components (the pick-up heads and chipsets) sporting higher yield rates.

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