Posted 08/22/08 at 09:51:03 AM by Pulkit Chandna

DreamWorks Animation and Intel announced at IDF that, beginning next year, films under the DreamWorks banner will all be in next-gen 3D. Last month, the studio had announced that it was going to replace its AMD hardware with Intel’s future chips with multi-processing cores. Now it has been confirmed that Intel’s upcoming Larrabee (codename) graphics chip will form the crux of the partnership. The two partners even unveiled a 3-D movie image brand called InTru 3D. The technology is also targeted at the video games industry and the internet. AMD has also been touting its Cinema 2.0 tech that it claims will pulverize the wall between movies and games.

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Posted 07/09/08 at 06:08:36 PM by Reed Porter

DreamWorks has decided to drop all of their existing AMD hardware for “future [Intel] chips with multiple processing cores”. According to Tom’s Hardware and Intel spokesman Nick Knupffer, these future chips are referring to the upcoming Nehalem CPU’s and Larabee GPU’s, both of which Intel is hoping to make a splash with in late 2008 to early 2009.

This news comes at the expense of AMD, with whom DreamWorks already had prior contracts. DreamWorks films such as Shrek the Third and Kung Fu Panda were all developed and rendered on multi-core AMD machines and the company was heavily promoting its partnership with AMD as recently as 2007.

“Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel’s industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D” said Jeffrey Katzenberg, CEO of DreamWorks Animation.

Exactly what “innovative experience” moviegoers have to look forward to is anyone’s guess but one thing is for sure, this is yet another blow to AMD whose problems only seem to be compiling.

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