Posted 07/02/08 at 11:04:32 AM by Paul Lilly

Now that Blu-ray rules the high definition roost, many are left wondering what Toshiba's next move be in the wake of HD-DVD's death, and a new logo has kicked speculation into high gear. The Toshiba-chaired DVD Forum recently approved the DVD Download/DL logo, a new spec likely to show up in Toshiba's next batch of super upscaling DVD players. But what exactly is this new feature? According to wireless consumer advocate Christopher Rice, DVD Download/DL equipped players will enable transmissions of HD-quality video from the web, so not only will your standard videos look better when upscaled, but you'll have the option to download the DVD in HD.

If true, one has to wonder why Toshiba would go down this road again and wage another war with Blu-ray, but is it really such a big gamble? Despite winning the high definition format war, Blu-ray sales have been a bust among consumers, and buyers are realizing that upscaled DVDs look pretty darn good on a HDTV. And because the new players won't introduce a new optical format, movie studios won't be able to render the player obsolete as easily as they did with HD-DVD. Sounds promising in theory, but let's see how it shakes out in practice.

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