Acquisition would open a world of opportunities for Apple
Perhaps hinting at a future feature of its iPad, iPod touch, and iPad mini devices, it's being reported that Apple snatched up PrimeSense, a fabless semiconductor company in Israel that specializes in low-cost, high-performance 3D sensing and machine vision technologies. The start-up's technology is represented in more than 24 million devices around the world, including Microsoft's original Kinect sensor for the Xbox 360 console. It can also be found in 3D scanning applications like the Asus Xtion.
The No. 1 PC maker is also No. 3 in smartphone sales
Life is good for Lenovo. The OEM figured out the secret formula for thriving in a technological landscape that finds itself in a midst of a transitory phase, and as such, it grew its desktop PC shipments last quarter by 1 percent when the industry averaged a 6 percent decline. Laptop sales went up 8 percent, and as for the mobile handset sector, Lenovo is now the world's third largest smartphone vendor.
Before he passed away, Apple co-founder Steve Jobs helped design his company's new headquarters with renowned architect Sir Norman Robert Foster. Called "Apple Campus 2," the new headquarters will reside on a 176-acre plot in Cupertino. The main building -- a circular spaceship (the Mothership) intentionally devoid of rectangles and squares which, along with long buildings and buildings with more than four stories, have been deemed to inhibit collaboration -- will take up 2.8 million square feet with room for 13,000 employees.
Is this a sign that Apple's 2nd Gen iPad mini is in short supply?
Apple devices are incredibly popular and it's not unusual for there to be a shortage of whatever new gadget just came out. Coming soon, the hot new item Apple will be pimping is a new iPad mini with Retina display. There have been plenty of rumors leading up to the 2nd generation iPad mini's launch suggesting Retina panels for the device are in relatively short supply, which might explain why Apple is suddenly interested in shutting down inventory tracker websites.
Better buy a case if you plan to purchase an iPad Air
Apple's 5th generation iPad is the recently announced iPad Air, a remarkably slim and light slate that's around twice as fast as its predecessor, yet noticeably slimmed down. Perhaps as a result, it's also a little...soft? We're trying to be nice here, and while most tablets aren't built to withstand drops on concrete, we're a little surprised by a YouTube video showing the iPad Air's display shatter when dropped on some soft dirt (to be fair, there were some rocks mixed in).
Patent disputes are unfortunately a common occurrence in the tech industry, but boy-oh-boy, the patent lawsuit filed by Rockstar may take the cake. In this case, Rockstar doesn't refer to Rockstar Games, makers of Grand Theft Auto V, but a consortium made up of Apple, Microsoft, BlackBerry, Ericsson, and Sony. At the heart of the dispute are thousands of former Nortel patents Rockstar purchased for $4.5 billion, and according to the lawsuit, several Android players infringe on these patents.
During Apple's press event earlier this week, the Cupertino company took advantage of its stage time by taking subtle digs at Microsoft over its Surface strategy and software costs. Apple chief Tim Cook pointed out that Microsoft "tried to make tablets into PCs and PCs into tablets," and Apple made sure to point out the price tag of Windows 8.1 and Office when announcing that OS X Mavericks and iWorks would go the pro bono route. If Apple was hoping to elicit a response from Microsoft, well, it got one.
Apple announces the iPad Air, Mavericks OS X, and more
We may not be the biggest Applefans, but we still think it’s important to keep up with the competition. Apple’s San Francisco event ended earlier today with the announcement of two new iPads, two new Macs, and Mavericks OS X.
Oh Microsoft, is it really so hard to spend a portion of your record revenue and obscene profits on humorous advertisements? Apparently so, because the company's latest attempt to poke fun at the competition once again fell flat, only this time the ads missed the mark so badly Microsoft mercifully yanked them off the web only hours after posting them. The ads were supposed to poke fun at Apple's iPhone 5C and iPhone 5S launch, a pair of relatively easy targets. Instead, they came off as trying too hard, leaving that uncomfortable feeling in your gut when you're embarrassed for someone.
The trouble with being a mega-company like Apple is that the bar is eventually too high. It certainly seemed that way when Apple unveiled the iPhone 5, a modest upgrade to the iPhone 4S, though at least it introduced a much needed bump in screen size. Yesterday, however, rumors of an even larger size iPhone were debunked when Apple trotted out a pair of new iPhone models still featuring a 4-inch display. A day later, the company's stock is taking a beating.