Posted 07/05/08 at 01:55:26 PM by Paul Lilly

The battle between Adobe's Flash format and Microsoft's competing Silverlight software to deliver rich internet applications (RIAs, not to be confused with the RIAA, an entirely different beast in every sense of the word) to your browser may come down to which technology search engines are better able to index. Adobe recently announced a new initiative with Google and Yahoo towards making the Flash file format (SWF) more easily visible to each site's respective spiders, leaving Microsoft noticeably missing from the group pow-wow.

But one company is taking notice of Microsoft. Find out who it is and what they want after the jump.

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