Nvidia’s promise last September to revamp and rebrand its product line by the end of 2008 sounded like a great idea, but has anyone else noticed any meaningful changes? The 200 series has helped somewhat. The larger number indicates the faster card, but that's the only pattern I have been able to figure out. Well if esoteric GeForce branding trivia is a hobby of yours, then you’re in luck.
Leaked documents from Santa Clara based Nvidia suggest that GeForce 9800 GTX+ will be officially renamed to the GeForce GTS 250 during cEBIT in March. The 250 will still be made using the new 55 nm process and will clock in at the same frequencies as before. A similar fate awaits the 8800 GT which will be renamed to the GeForce 240. OEM partners were reassured in the memo by revealing that both cards can easily be converted simply by changing the VBIOS and packaging materials. It is still unclear what will happen to existing parts already in the supply chain, or if any other products are being considered for future rebranding.
Nvidia is clearly focusing its marketing resources towards the mainstream and entry-level markets. This is clearly the area they expect to be the most active during the economic crunch. As for their rebranding efforts, has Nvidia made this any easier for you to understand?
Nvidia’s introduction of the GeForce 8800 GT left us wondering what would happen to the slightly older 8800 GTS—the model coupled with a 320MB frame buffer more so than the one paired with 640MB of memory. Nvidia cleared it all up by introducing the GeForce 8800 GTS, which has a 512MB frame buffer. Confused? We can’t blame you.