Microsoft Gets Rid of Vomit Ad; Stomachs Everywhere are Relieved

Paul Lilly — Fri, 03 Jul 2009 09:48:55 -0500

Microsoft apparently has had second thoughts about associating vomit with Internet Explorer 8. As part of a new ad campaign designed to push IE8 onto the masses, one of the four new ads showed a woman barfing all over her husband and the floor after borrowing her hubby's laptop and seeing whatever site he had been viewing, a site so horrendous as to cause her to lose her entire breakfast, and then some. Maybe he was watching Failure to Launch.

The video, which garnered a ton of online media attention, has since been pulled from the IE8videos channel on YouTube, as well as from BrowsefortheBetter.com, a site that is part of the ad campaign. In its place is a tag that simply reads "coming soon."

"We make a point of listening to our customers," a Microsoft representative told CNet. "We created the OMGIGP video as a tongue-in-cheek look at the InPrivate Browsing features of Internet Explorer 8, using the same irreverent humor that our customers told us they liked about other components of the Internet Explorer 8 marketing campaing. While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it."

Or maybe it just hit too close to home for some. Either way, if you missed it the first time around, you can still catch ad here.

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Microsoft Gets Rid of Vomit Ad; Stomachs Everywhere are Relieved