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Microsoft Officially Plans to Take on Google With "Bing" Search

Andy Salisbury — Fri, 29 May 2009 18:00:34 -0500

Yesterday Microsoft officially announced their brand new search engine, Bing.

Bing, which will be come available over the next few days, is the product of the Kumo project (which remains the internal codename). What Microsoft hopes will set Bing apart is its completely reworked algorithms. Each search page will be customized based on what you search (health, travel, shopping, news, sports). The algorithms will not only determine the order of results on the page, but the layout as well. Each section on display can include guided refinements or a list of related searches.

To see more of Bing before its official release, be sure to check out screenshots here, at TechCrunch.

Image Credit: Microsoft

Microsoft Kumo Likely To Be Unveiled Next Week

Andy Salisbury — Fri, 22 May 2009 16:30:43 -0500

It’s expected that Microsoft’s search engine rebrand will soon make its official debut.

The official announcement for Kumo is expected to come at the D: All Things Digital Conference next week, where CEO Steve Ballmer is currently scheduled to appear onstage.

With the rebranding Microsoft hopes to gain a new foothold in the search engine market that they currently only have an 8.2 percent market share in. They’ve got some pretty stiff competition as well, considering that Google’s search engine market share is a whopping 64.2 percent.

Image Credit: Microsoft

Microsoft's New Kumo Search Powered by Open Source

Andy Salisbury — Fri, 08 May 2009 16:31:26 -0500

In the past, Microsoft has been against the use of open-source software, but it appears that trend is going to change with the introduction of their new search platform, Kumo.

Reportedly, the team in charge of Kumo (previously Powerset) “tries to use open-source software, if it is available.” And, on top of that, they’ve made it a point to avoid proprietary software. It would seem that Microsoft’s anti-open-source ways have been left in the dust (for the time being). While Microsoft is notably nervous about licensing their software using an open-source license, they are enthusiastic about consuming open-source software and integrating it into their proprietary products.

So, for the time being Microsoft has lowered their defenses when it comes to the possibility of open-source software. Though, given their track record, it isn’t likely that this trend will continue.

Image Credit: CNET

Rumor: Microsoft Kumo Search Expected to Launch on June 2nd

Justin Kerr — Sun, 03 May 2009 00:14:39 -0500

For most users, Microsoft's Live Search is little more than a default setting on new installations of Internet Explorer. This perception is part of why Microsoft has always struggled to gain market share against Google & Yahoo who both hold the number 1 & 2 positions by a fairly large margin. Microsoft has struggled to come up with a strategy for sometime now, but it seems clear that its new strategy is to shed the past by dropping the Windows Live brand in favour of Kumo.

The timeframe for the redesign has been kept secret so far, but according to a forum posting on Neowin, Microsoft has started a clock in the lobby of its search headquarters that is counting down to June 2nd. This date, coincidentally enough, coincides with a speech being given by the head of Microsoft's online services division at the Search Engine Expo in Seattle. It is here that Dr Qi Lu is expected to formally announce Kumo and demonstrate the upgrades to the search engine. The timing also lines up well with a new ad campaign which is planned for the summer. So far Microsoft hasn't commented on Kumo specifically, and executives have hinted that it is but one of several names being considered at this point.

Early screen shots show several potential improvements that will allow searches to be broken down by relevant categories, making it easier to find information when you search for more general terms. For example; if you search for “Microsoft”, Kumo might give you a category for Windows, Office, Xbox, etc.

What do you think of Kumo as a brand name? What would you call it? And finally, will this get you to use Microsoft Search?

Is Microsoft Planning to Use "Kumo" Brand for More than Just Search?

Pulkit Chandna — Thu, 18 Dec 2008 13:57:12 -0600

Speculation has been rife about the possible use Microsoft might make of the “Kumo” name. The general consensus amongst the speculators has been that Kumo would be the new name of Microsoft’s Live Search service. But a new trademark application filed by Microsoft hints that the new name might be used for a few other MS services as well.

The Kumo trademark is intended for use in sundry segments, including advertising, telecommunications, education, training and entertainment, and not just for online search. Microsoft has also registered quite a few domains with the name Kumo in them. Maybe Microsoft believes that a brand new name might just turn the tide in its favor as far as the high-stakes online search market goes.

"Kumo" As the New Name for Live Search Looks Even More Likely

Mark Edward Soper — Mon, 01 Dec 2008 15:28:30 -0600

Adding fuel to the rumor we reported recently that Microsoft is ready to dump the name Live Search for its search engine and redub it "Kumo," ZDNet's Mary-Jo Foley reports today that Microsoft has:

Redirected some search servers to the Kumo.com domain
Registered variations including Kumosearch.com, Kumopics.com, and others

As Foley also points out, the bad news for Live Search just keeps on coming, with the latest being a glitch that fouled up promised huge cashback savings on Black Friday. So, what do you think? Is it time for Microsoft to turn Live Search out to pasture - or is more than a name change in order? Hit Comment, put on your thinking cap, and give Microsoft your advice.