E3 2009: Bigger, Better, More Badass

Nathan Grayson — Wed, 22 Oct 2008 23:31:28 -0500

It's official. E3 as you know it is no more. Again. E3 version 3.0 will return to the glitz and glamour of the gaming trade show's 2006 iteration, but with a few tweaks to put an end to those pesky money leaks.

"[E3 2009] will be smaller than E3 2006 because it will be a much smarter show than E3 2006," ESA President Mike Gallagher said, boasting the new format's cost-effectiveness.

Compared to its 2007 and 2008 counterparts, E3 2009 intends to stop sucking it in and let its girth flow freely. With a target attendance of 40,000 industry professionals, 2008's 5,000 will have plenty of company. However, 2006 and 2005 remain "king of the hill" and "hill," respectively, with totals of 60,000 and 70,000.

So, the question you probably skipped all of the other stuff to answer: Can you get into E3? Well, not really.

Strolling into E3's hallowed halls is as simple as being a "qualified" industry or media member -- though defining that position is much less simple.

"We have criteria set up to define what is an analyst, what is a media attendee," Gallagher said. "We want to make sure bloggers and others in the online space have the right path to admission, as long as they're legitimate."

"This is not a consumer show," he emphasized.

Unless, of course, you're a booth babe.

"Here's the thing," Gallagher said of the sisterhood of the traveling pants-less. "Our publishers will have the maximum ability to drive energy and excitement around their titles and their products. I would expect that you're going to see models there, but there will be controlled guildelines, just like we've had previous years."

E3 2009 will run from June 2-4. We'll be there, reporting with oodles of "energy and excitement." Oh, and booth babes -- look out. We've been known to get a little feisty while on show floors.

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E3 2009: Bigger, Better, More Badass