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 <title>Maximum PC Steven Sinofsky RSS Feed</title>
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 <title>Redmond Offers a Peek Behind the Windows 7 Curtain with New Blog</title>
 <link>http://www.maximumpc.com/article/news/redmond_offers_a_peek_behind_windows_7_curtain_with_new_blog</link>
 <description>&lt;!--paging_filter--&gt;&lt;div style=&quot;text-align: center&quot;&gt;&lt;img src=&quot;/files/u21826/header_w7eng.png&quot; alt=&quot;Redmond launches Engineering Windows 7 blog&quot; width=&quot;410&quot; height=&quot;194&quot; /&gt;&lt;/div&gt;
&lt;p&gt;Wondering what&#039;s going on inside the mystery that we call &amp;quot;Windows 7?&amp;quot; You could do worse than dropping in from time to time on the brand-new Engineering Windows 7 blog &lt;a href=&quot;http://blogs.msdn.com/e7/&quot;&gt;hosted&lt;/a&gt; at MSDN.&lt;/p&gt;
&lt;p&gt;E7, as its co-authors, Windows 7 product senior engineering managers, Jon DeVann and Steven Sinofsky, call it, is aimed at the &amp;quot;...audience of enthusiasts, bloggers, and those that are the most passionate about Windows...&amp;quot;&lt;/p&gt;
&lt;p&gt;DeVann and Sinofsky (&lt;a href=&quot;http://arstechnica.com/journals/microsoft.ars/2008/08/14/microsoft-starts-to-talk-engineering-windows-7-blog-is-live&quot;&gt;learn more about them&lt;/a&gt; at the ArsTechnica article about E7) &lt;a href=&quot;http://blogs.msdn.com/e7/archive/2008/08/14/welcome.aspx&quot;&gt;make some big promises&lt;/a&gt; in their &amp;quot;Welcome to Engineering Windows 7&amp;quot; blog entry: &lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;We strongly believe that success for Windows 7 includes an open and honest, and two-way, discussion about how we balance all of these interests and deliver software on the scale of Windows. We promise and will deliver such a dialog with this blog.&lt;/p&gt;
&lt;p&gt;....&lt;/p&gt;
&lt;/p&gt;&lt;/blockquote&gt;
&lt;blockquote&gt;&lt;p&gt;Starting from the first days of developing Windows 7, we have committed as a team to “promise and deliver”. That’s our goal—share with you what we’re going to get done, why we’re doing it, and deliver it with high quality and on time.&lt;/p&gt;
&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;Can they deliver - not just on the expectations we have for Windows 7, but on the promise to keep us in the loop during the run-up to RTM? Opinions differ: learn more on page 2.&lt;/p&gt;
&lt;hr /&gt;
&lt;h3&gt;Ed Bott Likes What He&#039;s Seeing at E7&lt;/h3&gt;
&lt;p&gt;ZDNet&#039;s Ed Bott (whom I assisted many moons ago in getting &lt;a href=&quot;http://www.amazon.com/Special-Using-Microsoft-Windows-Millennium/dp/0789724464&quot;&gt;Special Edition Using Windows Me&lt;/a&gt; out the door), is &lt;a href=&quot;http://blogs.zdnet.com/Bott/?p=514&quot;&gt;cautiously optimistic&lt;/a&gt; about what the start of the E7 blog means for how Windows 7 is doing:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;The fact that [Sinofsky]’s willing to speak now (and promise to post “regularly” means, I suspect, that Windows 7 is about to hit a major milestone. The other announcement in that kickoff post confirms that this is the opening salvo in a publicity campaign that we’ll hear much more about this fall, beginning at the Microsoft Professional Developers Conference, to be held in Los Angeles October 26-30, and the Windows Hardware Engineering Conference, scheduled for the following week.&lt;/p&gt;
&lt;/p&gt;&lt;/blockquote&gt;
&lt;h3&gt;...But Mary Jane Foley&#039;s Less Than Impressed&lt;/h3&gt;
&lt;p&gt;Another ZDNetter, Mary Jane Foley, &lt;a href=&quot;http://blogs.zdnet.com/microsoft/?p=1529&quot;&gt;isn&#039;t expecting much&lt;/a&gt; from E7:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;While I think it’s admirable that Microsoft finally plans to start talking in any way at all about the next version of Windows client, I have to admit I’m a tad skeptical about how much or how deeply Sinofsky and DeVaan plan to do so. &lt;/p&gt;
&lt;/p&gt;&lt;/blockquote&gt;
&lt;h3&gt;And from Across the Pond...&lt;/h3&gt;
&lt;p&gt;The &lt;strong&gt;Channel Register&lt;/strong&gt; (part of UK&#039;s &lt;strong&gt;The Register&lt;/strong&gt;) &lt;a href=&quot;http://www.channelregister.co.uk/2008/08/15/windows_7_blog/&quot;&gt;shares her skepticism&lt;/a&gt;, but points out this potential benefit of the blog:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;So, the blog – which is undoubtedly heavily edited by a team of PRs – could serve as a useful stick to beat Microsoft with if it fails to deliver the goods on time and transparently.&lt;/p&gt;
&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;With over 190 comments already posted, E7&#039;s already getting some serious traffic. &lt;/p&gt;
&lt;p&gt;So, what do you think? Will E7 give us a better view inside the Windows 7 development process, or is it simply PR from Redmond? Click Comments and tell us what you think!&lt;/p&gt;
&lt;p&gt;Illustration courtesy of &lt;a href=&quot;http://arstechnica.com&quot;&gt;ArsTechnica&lt;/a&gt;.&lt;/p&gt;
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 <comments>http://www.maximumpc.com/article/news/redmond_offers_a_peek_behind_windows_7_curtain_with_new_blog#comments</comments>
 <category domain="http://www.maximumpc.com/article_type/news_amp_views">News</category>
 <category domain="http://www.maximumpc.com/article_type/news/windows">Windows</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/4534">Jon DeVann</category>
 <category domain="http://www.maximumpc.com/geek_tested/microsoft">microsoft</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/4533">MSDN</category>
 <category domain="http://www.maximumpc.com/geek_tested/operating_system">operating system</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/4535">Steven Sinofsky</category>
 <category domain="http://www.maximumpc.com/geek_tested/windows">windows</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/3243">windows 7</category>
 <pubDate>Fri, 15 Aug 2008 19:47:57 -0500</pubDate>
 <dc:creator>Mark Edward Soper</dc:creator>
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