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 <title>Digg to Bring Its Own Special Variety of Democracy to Advertising</title>
 <link>http://www.maximumpc.com/article/news/digg_bring_its_own_special_variety_democracy_advertising</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;Social news website Digg announced plans to take its news ranking system and apply the same concept to a new advertising platform. Called Digg Ads, you, the reader, will have greater control over which ads are displayed and which ones gets buried, the site says. &lt;/p&gt;
&lt;p&gt;&amp;quot;The more an ad is Dugg, the less the advertiser will have to pay,&amp;quot; &lt;a href=&quot;http://blog.digg.com/?p=808&quot;&gt;Digg wrote&lt;/a&gt; in a blog. &amp;quot;Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system.&amp;quot;&lt;/p&gt;
&lt;p&gt;Digg says the new ad platform will initially debut as a pilot program later this summer. The ads will appear next to stories in the river, with sponsored content taking on a similar look and feel to regular stories. However, the site says advertisements will be &amp;quot;clearly marked as sponsored.&amp;quot; &lt;/p&gt;
&lt;p&gt;According to Digg, this system represents a win-win proposition for both readers and advertisers, giving the former a way to control what content appears, and the latter real-time input on whether or not their products are relevant to the readership. &lt;/p&gt;
&lt;p align=&quot;center&quot;&gt;&lt;img src=&quot;/files/u69/Digg.png&quot; width=&quot;415&quot; height=&quot;308&quot; /&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: xx-small&quot;&gt;Image Credit: Digg &lt;/span&gt;&lt;/p&gt;
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 <comments>http://www.maximumpc.com/article/news/digg_bring_its_own_special_variety_democracy_advertising#comments</comments>
 <category domain="http://www.maximumpc.com/article_type/news_amp_views">News</category>
 <category domain="http://www.maximumpc.com/geek_tested/ads">ads</category>
 <category domain="http://www.maximumpc.com/geek_tested/advertising">advertising</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/8178">bury</category>
 <category domain="http://www.maximumpc.com/geek_tested/digg">digg</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/8177">dugg</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/4208">social news</category>
 <pubDate>Mon, 08 Jun 2009 09:30:00 -0500</pubDate>
 <dc:creator>Paul Lilly</dc:creator>
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 <title>User-Controlled Digg Mini-Sites  to Ease Fierce Battle for Digg&#039;s Front Page</title>
 <link>http://www.maximumpc.com/article/news/usercontrolled_digg_minisites_ease_fierce_battle_diggs_front_page</link>
 <description>&lt;!--paging_filter--&gt;&lt;div style=&quot;text-align: center&quot;&gt;&lt;img src=&quot;/files/u46168/digg.jpg&quot; width=&quot;415&quot; height=&quot;311&quot; /&gt;&lt;/div&gt;
&lt;p&gt;In the midst of rumors regarding Google being close on the heels of a $200 million takeover of Digg, there is news of a major addition to the populist news aggregator. Digg CEO Jay Adelson announced at a party - attended by 300 fans of the website – that in the next 6 months &lt;a href=&quot;http://www.windycitizen.com/news/wrigleyville/2008/07/24/diggcom-chicago-town-hall-wrap-up-developing-sub-diggs-partnering-with-&quot;&gt;users will be able to create their own sub-Diggs&lt;/a&gt;, whereby they will be fully in control of the mini-websites. &lt;/p&gt;
&lt;p&gt;They will get to decide the number of stories that are flashed on the front page of their website. This obviously means that the cutthroat scuffle for a place on the main website’s front page will relax a touch in coming times as some of the traffic will be diverted to the user-controlled sub-Diggs. Some of you might be aware that such sub-sites are already available on Reddit and Mixx. However, the addition of this feature on Digg should have a far-reaching impact and might even make life even more difficult for Digg-clones.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Image Credit: ValleyWag &lt;/em&gt;&lt;/p&gt;
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 <comments>http://www.maximumpc.com/article/news/usercontrolled_digg_minisites_ease_fierce_battle_diggs_front_page#comments</comments>
 <category domain="http://www.maximumpc.com/article_type/news_amp_views">News</category>
 <category domain="http://www.maximumpc.com/geek_tested/digg">digg</category>
 <category domain="http://www.maximumpc.com/geek_tested/internet">Internet</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/4211">maxx</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/4207">reddit</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/4208">social news</category>
 <category domain="http://www.maximumpc.com/geek_tested/software">Software</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/4210">sub-diggs</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/4209">sub-sites</category>
 <pubDate>Sat, 26 Jul 2008 08:35:06 -0500</pubDate>
 <dc:creator>Pulkit Chandna</dc:creator>
 <guid isPermaLink="false">2935 at http://www.maximumpc.com</guid>
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