3DTV’s have been all the rage (at least if the TV manufacturers are to be believed), but a recent Nielsen survey suggests that people are indeed interested in 3D, but can’t seem to justify paying extra for it.
Nielsen, along with the Cable & Television Association for Marketing have finished off the first comprehensive study complete with focus groups in which they learned that the lack of content, along with the goofy glasses all add up to a feature nobody seems to be willing to pay for until 3D programming becomes more common place.
The numbers look a bit better when it comes to gamers with close to 71% of regular and hardcore gamers describing themselves as interested in 3D, but the limited availability of content continues to be a “marketing challenge” for 3D display manufacturers.
Japanese electronics giant Sharp might be the leading mobile phone maker in its country of origin but it has struggled to replicate that success elsewhere. It plans to change all that later this year when it launches a 3D smartphone, according to a Reuters report. The phone in all likelihood will feature the 3D parallax barrier display (developed for the upcoming Nintendo 3DS) the company unveiled back in April. The company is also considering adding a 3D camera to the phone, which will become available around the world before the end of 2010.
The list of 3D Vision-compatible games is growing continuously. It currently boasts over 400 titles, including Resident Evil 5, Borderlands, World of Warcraft: Wrath of the Lich King, Batman: Arkham Asylum, and Star Trek D-A-C. All 3D Vision-capable notebooks will ship with 3D Vision active-shutter glasses.
“NVIDIA and ASUS have a passion for gaming and cutting-edge technology, and this is another example of how great companies working together can deliver awesome new platforms to our combined customers,” said Asustek’s PC Wang. The G51J 3D will hit the market next month.
There is a general feeling that the world is inching toward the next big leap in display technology: 3D displays. According to an estimate, the market for 3D displays is expected to be worth $15.8 billion by 2015, a figure that can only be achieved with a compound annual growth rate of 95%. This leap in display technology will straddle a wide gamut of devices and form factors.