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 <title>Citi Analyst: Google to Tip Display-Ads-Revenue Scales with Youtube Video Ads</title>
 <link>http://www.maximumpc.com/article/news/citi_analyst_google_tip_displayadsrevenue_scales_with_youtube_video_ads</link>
 <description>&lt;!--paging_filter--&gt;&lt;div style=&quot;text-align: center&quot;&gt;&lt;img src=&quot;/files/u46168/dispaly_ads.gif&quot; alt=&quot;Display ads on Youtube&quot; title=&quot;Display ads&quot; width=&quot;350&quot; height=&quot;268&quot; /&gt;&lt;/div&gt;
&lt;p&gt;Google recently shut the door on Microsoft with a major &lt;a href=&quot;/www.nytimes.com/2008/06/13/technology/13yahoo.html&quot; target=&quot;_blank&quot;&gt;online ads deal with Yahoo&lt;/a&gt;. Having warded off any possible threats to its throne in the immediate future, Google can look to consolidate its gains. And consolidate it will. Mark Mahney, financial analyst at Citibank Investment Research, expects &lt;a href=&quot;http://www.eweek.com/c/a/Enterprise-Apps/Report-Google-to-Make-Over-1B-in-Display-Ads/&quot; target=&quot;_blank&quot;&gt;Google to earn $1 billion&lt;/a&gt; from display ads alone in 2009.&lt;/p&gt;
&lt;p&gt;Currently Yahoo is the leading player in the global online display ads industry – not to be confused with search ads - worth $22 billion annually. Google will be able to trim Yahoo’s lead in 2009 by auctioning display ads space across its bouquet of prime internet properties that includes Youtube, Google Videos, Images, Maps and Finance, and DoubleClick.&lt;/p&gt;
&lt;p&gt;The internet juggernaut has finally solved its Youtube conundrum and will start feeding video ads to the website’s legion of video buffs. Mahney anticipates $500 million in Youtube display ads sales alone in 2009.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Image  Credits: Google &lt;/em&gt;&lt;/p&gt;
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 <comments>http://www.maximumpc.com/article/news/citi_analyst_google_tip_displayadsrevenue_scales_with_youtube_video_ads#comments</comments>
 <category domain="http://www.maximumpc.com/article_type/news_amp_views">News</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/3203">citi financial research</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/3195">display ads</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/3198">doubleclick</category>
 <category domain="http://www.maximumpc.com/geek_tested/google">Google</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/3199">google images</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/3200">google maps</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/3201">google videos</category>
 <category domain="http://www.maximumpc.com/geek_tested/microsoft">microsoft</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/3196">revenue</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/3197">sales</category>
 <category domain="http://www.maximumpc.com/taxonomy/term/3202">video ads</category>
 <category domain="http://www.maximumpc.com/geek_tested/yahoo">Yahoo</category>
 <category domain="http://www.maximumpc.com/geek_tested/youtube">youtube</category>
 <pubDate>Wed, 25 Jun 2008 06:47:26 -0500</pubDate>
 <dc:creator>Pulkit Chandna</dc:creator>
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