More than a few early GTX 280 and GTX 260 adopters are catching a break thanks to vendors stepping up to the plate with cash back offers. XFX announced it would give its qualified customers up to $120 back in the wake of Nvidia's aggressive price cuts, and Evga has opened up a similar program. Evga customers must have purchased their GTX 280 or 260 videocard between June 16, 2008 and July 7, 2008 to be eligible for the kickback, and those eligible can choose between $75 in Evga bucks or $60 cash back (GTX 260), or $150 in Evga Bucks or $125 cash back (GTX 280). Other terms and conditions include:
Must be a new purchase from an authorized Evga reseller. Step-ups do not qualify
You have 14 days to register and upload a qualified invoice to claim your Evga Bucks
Only customers who purchased the Evga GTX 280 or GTX 260 at the full Manufactured Suggested Retail Price (MSRP) will qualify for the Reimbursement Program
So far this marks two Nvidia partners (that we know of) offering relief to early adopters affected by the quick price cuts, and it's anyone's guess if more will follow. Who thinks BFG will be next?
Being an early adopter doesn't always net you bragging rights. Just ask your neighbor how his HD-DVD player is working out for him, or your co-worker what he bought with his Apple gift card after being one of the first to own an iPhone. And in the world of PCs, being the first to own a Geforce GTX 280 means you're stuck watching others pay $499 for the same videocard you plopped down $649 for just weeks ago.
It's because of this that XFX's latest announcement comes as an epic win for its customers. The company says it wants to "thank you for your loyalty and believing in the XFX brand," and to prove it, XFX is issuing up to $120 cash back for anyone who purchased an XFX-brand Geforce GTX 280 or 260 videocard between June 16, 2008 and July 11, 2008. This from the same company that offers a double-lifetime warranty on all its videocards.
Watching the ongoing race between AMD and Nvidia to build the ultimate graphics processor reminds us of the tale of the tortoise and the hare. AMD has played the hare, aggressively bounding ahead of Nvidia in terms of process size, number of stream processors, frame buffer size, memory interface, die size, and even memory type. Yet Nvidia always manages to snag the performance crown. The GeForce 200 series is but the latest example. We lay hands on the smokin’-fast GeForce GTX 280. Could this be the graphics processor to finally tame Crysis? We reveal what makes the card unique and how its architectural advances translate in the benchmarks!