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DDR3 Shipments to Surpass DDR2 in 2010, says Supplier

Paul Lilly — Mon, 23 Nov 2009 07:40:09 -0600

We've been seeing signs of a market shift for some time now, and by the second quarter of 2010, global DDR3 shipments will finally surpass DDR2 for the first time, says market research firm iSuppli.

According to iSuppli, DDR3 is on pace to claim 50.9 percent of the market in Q2 2010, barely edging out DDR2. But what's most impressive is that DDR3's market share sat at only 14.2 percent in Q2 2009, and just 1 percent in Q2 2008.

"DDR3 is 50 percent faster than today's dominant DRAM technology, DDR2, while using about 30 percent less power," said Mike Howard, senior DRAM analyst for iSuppli. "For PC users across the board, this means faster performance. For notebook users, it can result in longer battery life."

Claiming a little over half of the market will be just the beginning, and iSuppli forecasts DDR3 will account for 71 percent of all DRAM by the end of next year.

This shouldn't come as a surprise to anyone who has been paying attention. Both Intel and AMD fully embrace the DDR3 standard, and while DDR2 used to enjoy a pricing advantage, that gap recently closed all but completely.

Image Credit: Corsair

December to Bring Lower Memory Prices

Paul Lilly — Wed, 18 Nov 2009 08:00:13 -0600

There's not much time left to get on Santa's 'Nice' list, and if your'e hoping to score some RAM this holiday shopping season, that's a place you'll want to be. Why? Because memory makers are forecasting a DRAM price drop in December.

In addition to the usual seasonal demand, DRAM vendors say it's likely chip makers who have already turned a profit will decide to flex their cost competitiveness muscle and slash prices to drive up shipments.

The latest rumblings run counter to previously reports which suggested that major DRAM producers would try to push chip prices upward, but that no longer appears likely. The opposite has already begun, with the average spot price for branded 1Gb DDR2 chips trending down 0.76 percent to close at $2.60 on Tuesday, according to data from DRAMeXchange.

DRAM Prices Poised to Fall in 2010

Paul Lilly — Tue, 17 Nov 2009 11:36:20 -0600

Talk about déjà vu. it's been a rough year-plus for DRAM manufacturers, who have had to contend with an oversupply of chips, falling prices, and a global recession on top of it all. At least one vendor said the DRAM market was the worst he'd seen it in 15 years. So it's a little bit curious that after finally showing signs of a rebound, memory makers appear stoked about an expected reduction in production costs in 2010.

It would make sense, provided the savings aren't passed on to the consumer, but that's usually not the way it works. Nevertheless, as memory makers compete with each other in a race to shrink dies, production costs are set to go down pretty significantly, DigiTimes reports.

Samsung has already adopted a 56nm process for over half of its DRAM output and has been churning out DDR3 chips using 40nm technology in small volume since the fourth quarter. By the second half of 2010, Samsung is expected to be heavily focused on 40nm.

Eplida and Nanya are also flirting with shrunken dies. And according to a recent iSuppli report, the worldwide DRAM industry has the manufacturing capacity to last through 2012.

It all sounds positive, until you consider the current condition of the memory market. But hey, from a consumer side, this is gravy. Bring on the faster, less expensive DDR3 modules.

Image Credit: A-Data

Suppliers Stocking up on DDR3 Memory

Paul Lilly — Mon, 16 Nov 2009 08:00:32 -0600

Further proof that DDR2 is on its way out, several memory backend suppliers have been preparing for a major DDR3 push, news and rumor site DigiTimes reports.

Memory packaging and testing firms Powertech Technology, Formosa Advanced Technologies Company, and Walton Advanced Engineering all say that DRR3 will account for 90 percent of their DRAM shipments by the end of next year, up from 40 to 50 percent at the end of 2009. Walton estimates that some 90 percent of its overall DRAM revenue will come from DDR3 in 2010.

The writing has been on the wall for some time now. DDR2 pricing began rising months ago until DDR2 contract prices finally jumped ahead of DDR3 at the beginning of October.

Image Credit: TomsHardware

G.Skill Releases "World's Fastest DDR3" Modules

Paul Lilly — Thu, 12 Nov 2009 11:15:38 -0600

We did some digging, and from what we can tell, G.Skill's correct in claiming that it's new DDR3 kit is the fastest around, so long as we put the CAS Latency (CL) setting front and center.

The new kit, which is part of G.Skill's Pi series and "specially tuned for Intel Lynnfield Core i7 870, 860 processors," comes rated at DDR3-2200 with 7-10-10-10 timings at 1.65V. It's available in 4GB (2x2GB) form, but is it really the overall fastest?

That's a tough one to answer. A quick peek on Newegg shows one other DDR3-2200 memory kit, this one from Super Talent. It comes rated at 8-8-8-24, so we're willing to give G.Skill's kit the slight edge, at least on paper.

G.Skill says its new modules will be available through collaborated distribution partners "immediately with affordable price." As of this writing we weren't able to track down a kit online.

Image Credit: G.Skill

DRAM Prices Rising Into the Double Digits

Pulkit Chandna — Wed, 04 Nov 2009 15:47:17 -0600

The DRAM market slumped to a 15-year nadir last year. But it is now moving briskly on the road to recovery. According to DRAMeXchange, contract prices for 1Gb DDR2 and 1Gb DDR3 chips shot up by 15.7% and 10.9%, respectively, in the late part of October. Nanya Technology's vice president and spokesperson Pai Pei-Lin expects an encore from the DRAM market in November. He believes November will bring yet another double-digit rise in contract quotes for DRAM memory.

Image Credit: Kingston

Microsoft and Samsung Toot Each Other's Green Horns

Paul Lilly — Tue, 03 Nov 2009 09:00:54 -0600

Want to get in Mother Nature's good graces and maybe save a buck or two while doing so? Combine Samsung's memory chips with Microsoft's operating system. That's the message in a nutshell the two companies will work together to promote.

"There is not doubt that the combination of Windows 7 and 40nm DDR3 in new PCs will make users very happy," said Dong-Soo Jun, executive senior vice president of memory marketing at Samsung Electronics. "If you opt for 4GB of memory in a Windows 7-based system, over typical 2GB-based systems used today, you'll see an increase in performance, while using less power thanks to the efficiency of Samsung's 40nm DDR3 DRAM."

If this all sounds a little bit hokey, you may just have to get used to it. Depending on how this marketing campaign plays out, Samsung suggested it might further collaborate with Microsoft on more green IT efforts on a global scale.

Image Credit: Samsung via koreahereald.co.kr

Memory Makers Predict DRAM Shortage in 2010

Paul Lilly — Thu, 22 Oct 2009 09:08:38 -0500

Perhaps the DRAM market is on the road to recovery after all. Business has picked up as of late, and according to Pai Pei-Lin, VP and spokesperson of Nanya Technology, contract prices for DRAM chips will continue to climb next month.

In a sort of domino effect, Pai said he expects Windows 7 to set in motion a long overdue upgrade cycle that has been stalled the past three years because of disinterest in Vista. This will mean even higher demand for DRAM chips, potentially reaching the DRAM market's peak it in 1995, and ultimately a shortage of chips in 2010 as memory makers reach their limits in capacity output.

According to Pai, DDR2 and DDR3 will likely split the market evenly in the first quarter of 2010, but their could be a pricing disparity. Contract prices for DDR2 chips have been rising since August and finally surpassed DDR3 this month, and that trend looks to continue for at least the next couple of months, Pai noted.

Image Credit: TomsHardware