Maximum PC E3 RSS Feed

E3 2009: Bigger, Better, More Badass

Nathan Grayson — Wed, 22 Oct 2008 23:31:28 -0500

It's official. E3 as you know it is no more. Again. E3 version 3.0 will return to the glitz and glamour of the gaming trade show's 2006 iteration, but with a few tweaks to put an end to those pesky money leaks.

"[E3 2009] will be smaller than E3 2006 because it will be a much smarter show than E3 2006," ESA President Mike Gallagher said, boasting the new format's cost-effectiveness.

Compared to its 2007 and 2008 counterparts, E3 2009 intends to stop sucking it in and let its girth flow freely. With a target attendance of 40,000 industry professionals, 2008's 5,000 will have plenty of company. However, 2006 and 2005 remain "king of the hill" and "hill," respectively, with totals of 60,000 and 70,000.

So, the question you probably skipped all of the other stuff to answer: Can you get into E3? Well, not really.

Strolling into E3's hallowed halls is as simple as being a "qualified" industry or media member -- though defining that position is much less simple.

"We have criteria set up to define what is an analyst, what is a media attendee," Gallagher said. "We want to make sure bloggers and others in the online space have the right path to admission, as long as they're legitimate."

"This is not a consumer show," he emphasized.

Unless, of course, you're a booth babe.

"Here's the thing," Gallagher said of the sisterhood of the traveling pants-less. "Our publishers will have the maximum ability to drive energy and excitement around their titles and their products. I would expect that you're going to see models there, but there will be controlled guildelines, just like we've had previous years."

E3 2009 will run from June 2-4. We'll be there, reporting with oodles of "energy and excitement." Oh, and booth babes -- look out. We've been known to get a little feisty while on show floors.

Gaming Roundup 9/3/08: Sex, Drugs, and Heroism

Nathan Grayson — Wed, 03 Sep 2008 20:24:52 -0500

Man, advertising sucks.

We've all been there: you're softly striding through a craggy cavern, imperceptibly thin rays of light squeezing their way through cracks in the ceiling. Your eyes pierce through the black just in time for you to notice a vaguely cylindrical enemy galloping your way. Steel clangs against claws and fangs, and your foe slumps to the ground. A thick liquid oozes from the beast's mangled form, but the scent of blood is curiously absent. You decide to take a closer look, and dab your fingers in the liquid. One tentative lick later, you realize what the cave-dweller was dispensing -- the smooth taste of Coca-Cola! Visibly excited, you bottle up a sample. And with that, it's quest complete. Time to head back to Doct R. Peppyre's place for your brand new, Sunkist-orange tabard. Awesome!

But then, while emerging from the cave, you spot a poster on a nearby tree. Turns out, it's a blatant ad for McDonald's. "What the hell?" You wonder aloud. Then, sense of immersion annihilated, you rage-quit the game.

Obviously, the above situation is completely ludicrous. In-game advertising is never so out-of-place or in-your-face. And, in a fairly roundabout way, that's the point I'm trying to make: in-game advertising isn't as bad as gamers seem to think. Given a decent context, true-to-life ads can even make a game more immersive, while also putting extra cash into publishers' pockets.

But what's your take? Are in-game ads a detriment to your experience, or is Human Billboard your favorite race/class combination?

Well, today's Roundup is loyal only to you, fair reader, ~~but could use some extra money~~ and aims its commentary straight at the pleasure center of your brain. Inside, you'll find the latest news on a public E3, the oft-delayed Firefly MMO, EA's secret plans, and more.

It's all after the break.

Xbox Community App Store – All in One Entertainment Devices Emerge

Justin Kerr — Sat, 26 Jul 2008 16:47:55 -0500

Microsoft made headlines recently by proudly proclaiming it would support Netflix streaming video to Gold members starting this fall at no additional cost. They have also announced plans to open a community application store whose concept very much mirrors the approach taken by Apple with the iPhone app store. Anyone can apply to join the XNA Creators Club, as long as you have the $99 application fee and a unique idea to work with. Microsoft will distribute content at prices ranging from $2.50 to $10.00 taking a mere 30% cut of the profits. Most readers know this approach is about as creative as the mii2 avatar’s but is still a step in the right direction. With community application support and streaming video now coming to the Xbox, it speaks to a larger trend. Consumers are increasingly looking for a one box solution to their entertainment needs. And the battle for the living room is just starting to heat up.

Click the jump to see to see why the future of all in one entertainment devices is bright.

Exclusive: High-Resolution Left4Dead Screenshots and Gritty Source Engine Upgrade Details

Norman Chan — Tue, 22 Jul 2008 22:06:22 -0500

You've read our in-depth interview with the designer of the game, but here's a chance to you to get a clear look at the awesome zombie slaughterfest in Left4Dead. Valve has given us four exclusive screenshots from its upcoming multiplayer shooter, along with a detailed briefing explaining the graphical enhancements they've made to the game engine since acquiring Turtle Rock Studios. The new post-processed filmic effects and advanced shadow rendering makes the game look like nothing you've seen before. It sure doesn't look like Half-Life 2!

Click the jump for more exclusive screenshots and Source engine upgrade details!

Gaming Roundup 7/21/08: Super Sonic Sword-Fighting

Nathan Grayson — Mon, 21 Jul 2008 19:59:00 -0500

Pro: E3 was tons of fun. Con: It served little-to-no purpose. Sure, the California-based trade show presented journalists with a relaxed pace and a civil atmosphere, but the only thing it served up for lay-gamers was a heaping plate of disappointment. No big announcements, no mind-blowing demos, and only one or two cases of easy fodder for the Internet's flames. We can only hope the show will see a drastic revamp soon, because it's quickly circling the drain.

But let's not dwell on the recent past; today has provided us with plenty of interesting stories, including Peter Molyneux's MMO aspirations, another new Sonic game, and, er, Michael Pachter's damning comments towards E3. Ok, so maybe the past deserves one more quick peek into the rearview mirror.

E3 2008: Left4Dead Interview. New Graphics, Weapons, and Steam Achievement Details

Norman Chan — Mon, 21 Jul 2008 11:00:00 -0500

Face it, pirates and ninjas are out and zombies are in. And we have no doubt that one of our most high-anticipated games of this year is Left4Dead, Valve’s post-apocalyptic survival horror shooter. Our initial playtest sent chills down our spine when we first saw it at last year’s Showdown LAN, and the game looked much more refined and polished when we played it at this year’s E3. A revamped visual style and new character designs suit the cinematic direction -- the levels looked grittier and the zombies were definitely more terrifying (if that’s even possible). We spoke with Michael Booth, the designer of Left4Dead, to find out what other changes have been made to the game since Valve bought up his development team.

Click on to read our full interview!

Video Downloads Arrive on PS3 Amid Reports of a Limited Launch

Pulkit Chandna — Thu, 17 Jul 2008 16:51:23 -0500

Xbox Live is a major money-spinner for Microsoft's gaming division, one which both Sony and Nintendo envy. Sony is currently trying to replicate Live's success with its very own PSN service and the wide array of new additions to PSN might help Sony in its endeavor. One of the new additions happens to be the Playstation video downloading service, which is now live.

Users can rent or purchase SD or HD content from various leading TV and movie stables including Fox, MGM, Warner and Disney etc. TV videos begin at $1.99, while movie rentals and purchases begin at $2.99 and $9.99 respectively.

Several reports frequenting the internet seem to suggest that the service is not available in all regions/countries. But there is no word on this issue from Sony. Limited launch or not, Wedbush Morgan’s videogame analyst Michael Pachter believes that availability of videos on PSN can lure potential Apple TV owners towards the PS3.

Legally Bound PC Gamer Finds Loophole in Contract to Play PlayStation 3

Norman Chan — Thu, 17 Jul 2008 16:24:27 -0500

Back when the PlayStation 3 launched in November of 2006, PC Gamer magazine tempted the gamers waiting in front of the Sony Metreon in San Francisco (the official PS3 North American launch headquarters) with a Faustian bargain (look it up). Our sister publication offered to give away a $7,500 Falcon Northwest gaming PC to one of the campers if they willingly relinquished their place in line. The catch: the unfaithful console fanboy who accepted the PC would also have to sign a legally binding contract preventing him from owning a PlayStation 3 for three years – an eternity in game industry time.

The (in our opinion) lucky gamer who volunteered to defect to PC gaming was one Neal Chung-Lee, a local student had at that point been waiting in line for several days to be the one of the first people to own a PS3. But after selling his console-loving soul to PC gaming (and making the front page of Digg), Neal fell off of our radar. That is, until we bumped into him this past week. And you’ll never guess where.

Read on to find out where we found Neal playing a PlayStation 3.