Tablet Growth is Losing Steam to Large Screen Smartphones

Paul Lilly

Tablet growth is down compared to last year

Preliminary data from International Data Corporation (IDC) indicates that the tablet market expanded 11 percent year-over-year in the second quarter of 2014 on shipments of 49.3 million units around the globe. That's not bad, though it's down 1.5 percent sequentially. According to IDC, smartphones with big screen displays have cut into the market for tablet PCs.

"As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles," said Jean Philippe Bouchard , IDC Research Director for Tablets. "We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market."

Apple still owns the lion's share of the market, though competition from smaller vendors has cut into Apple's dominance. Whereas the iPad family represents 26.9 percent of all tablets currently, a year ago it accounted for a third (33 percent) of the market.

Samsung's share also declined, going from 18.8 percent a year ago to 17.2 percent currently.

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