Today was a big day for T-Mobile.
Never say never. Nearly six years after the original iPhone launched, T-Mobile is finally allowed to join the iOS party. Talk about showing up fashionably late, though to be fair, only AT&T was allowed to sell the iPhone up until the beginning of 2011. Since then, however, T-Mobile remained the odd man out, as Verizon Wireless and Sprint both jumped on the bandwagon long before today. Be that as it may, T-Mobile got it done, but will customers dig the unsubsidized price model?
Unlike the other guys, where you can snag an iPhone 5 starting at $200 (16GB) with a two-year service agreement, T-Mobile's moving to contract-free plans. That means the absence of subsidized discounts, though you don't have to pay the full price all at once. Qualifying customers with T-Mobile's Simple Choice Plan can grab an iPhone 5 for $99.99 down and $20 per month for 24 months. When all is said and done, you will have paid $579.99 for the device.
Where T-Mobile hopes to win customers over is with its Simple Choice Plans.
"T-Mobile’s new Simple Choice Plan starts with a base rate of $50 per month for unlimited talk, text and Web with 500MB of 4G data. Consumers can add 2GB of 4G data for $10 per month per line or get unlimited 4G data for an additional $20 per month per line," T-Mobile explains . "Customers can add a second phone line for $30 per month, and each additional line is just $10 per month. There are no caps and no overages."
Speaking of 4G data, T-Mobile launched its 4G LTE service in seven major metropolitan areas today, including Baltimore; Houston; Kansas City; Las Vegas; Phoenix; San Jose, CA; and Washington, D.C.
The iPhone 5 will be available on T-Mobile starting April 12. You can pre-register now .