A recent Danish study had some interesting things to say about the public's perception of various crimes. No surprise that most offenses are considered by respondents to be socially unacceptable, but in the instance of piracy, 70% of respondents said that it was socially acceptable to some degree . Bad news for a movie and music industry that has spent the last decade leading a war against p2p.
In this 2010 study, we do see an interesting line in the sand. Where most people have little issue if people pirate for personal use, selling that content for profit was found by 3 out of 4 to be unacceptable. The study made use of a scale for indicating how socially acceptable a crime was. 15-20% of those surveyed chose to deem piracy totally acceptable.
The study found that overall morality in society had not changed much over the years. In 1997, similar results on the acceptability of piracy were recorded. It seems that all the legal threats and ads have done little good. What's a content holder to do?