What does a search engine have to do in order to pry users away from Google? We're not sure, but maybe more people will come if they think there will be punch and pie. Building a better (arguably) search engine isn't enough, according to a new study.
In a small case study, Catalyst Group found that users preferred the design and feature-set of Microsoft's Bing over that of Google. However, those same users said they would stick with Google, citing similar search results and familiarity with the search engine's Web services as reasons why.
"Bing generates interests, but it's hard to take me away from Google because I'm so comfortable with it," the subjects who chose Google told Catalyst researchers . "The differences are very small. They're too small for me to switch to Bing."
It should also be noted that the case study only including 12 participants.