Storage Makers Form Trade Group Promoting HDDs and Solid State Hybrid Drives

Paul Lilly

Long live the hard drive!

You've probably never come across a bumper sticker that reads, "You can have my hard disk drive when you pry it from my cold, dead hands," but rest assured, mechanical storage is far from being on the verge of extinction. Storage makers with a vested interest in HDDs have even gone and created a the Storage Products Association (SPA), the world's first trade association promoting hard drives to end users.

Comprised of HGST, Seagate, Toshiba, and WD, the SPA debuted this week at the Flash Memory Summit with its member companies participating in a panel discussing how solid state hybrid drives (SSHDs) can benefit today's storage requirements. In addition to HDDs, the trade group also promotes SSHDs.

"HDDs are a crucial technology for storing the ever expanding data that humans and our machines are generating," said Tom Coughlin , president of storage industry analyst firm Coughlin Associates. "Hard disk drives combined with flash memory can provide users the speed they need while providing affordable mass storage. With continued development of advanced storage technology and storage architectures these amazing storage devices will provide a home for the world's accessible data and serve every type of content users for many years to come."

So, what's the point? The SPA has tasked itself with helping storage manufacturers and users understand and support current and future storage trends and advancements, including the key role of HDDs and SSHDs.

There's a lot of money at stake. Disk drive manufacturers generated over $37 billion in 2012. Want more fun facts? There were 578.5 million HDDs produced last year, or more than 1.6 million per day, or 19 every second. And end users will be happy to know that the price per gigabyte has fallen on average almost 25 percent every quarter over the last decade.

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