Sports Illustrated is planning to sell and rent its 2011 Swimsuit video in 3D through Sony's PlayStation Network, the two companies said in a joint announcement .
"Just when you think the bar couldn't get any higher for the Swimsuit franchise, we've raised it once again with our partners at Sony," said Mark Ford, President of the Sports Illustrated Group. "Swimsuit in 3D has extraordinary potential and we're thrilled to deliver its millions of fans a new perspective through the exciting world of 3D video."
The video will be made available in both 3D and 2D formats on February 15, 2011. Viewers will be able to rent or purchase the video on PlayStation Network's video delivery service, and it will also be available for rent on Video On Demand powered by Qriocity via Sony's 3D-compatible and network-enabled 2010 and 2011 Bravia HDTVs and 2011 Blu-ray disc players, Sony said.
Viewers will also have the option of renting or purchasing more than 12 hours of Swimsuit video, including an hour-long, behind-the-scenes documentary.