Sony Wants No Part of Emerging eBook Reader Price War

Paul Lilly

While Amazon and Barnes & Noble go for each other's jugular by releasing new and lower priced eBook readers, Sony says it's content to sit on the sidelines rather try to chase the lowest price eReader crown.

"Pricing is one consideration in the dedicated reading device marketplace, but Sony won't sacrifice the quality and design we're bringing book lovers to lay claim to the cheapest eReader," said Phil Lubell , Sony's vice president of digital reading. "Our global customers expect to get the best digital book reading experience and we’re concentrated on delivering that by investing in Sony’s award-winning design and original digital reading enhancements, such as eBook library borrowing and the only full touch-screen on the market."

Sony's comments are interesting because they seem to insinuate that the competition is cutting corners in order to lower hardware prices. That might be true with both Amazon and B&N now offering 3G-less Wi-Fi only models, but even their original eReaders recently came down in price.

What do you think is a fair price for a general purpose eBook reader?

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