Sony Tweaks its Ebook Strategy


While Amazon's Kindle seems to receive most of the attention surrounding e-book readers, don't count Sony out of the running. On the contrary, Sony has started tweaking its marketing strategy to better compete with the Kindle.

Last week, Sony introduced two new e-book readers at comparatively affordable price points of $200 and $300, with the higher priced model sporting a touchscreen interface. In addition, Sony reduced prices at its online e-book store for new releases and New York Times best sellers by $2 a pop. And finally, Sony has also started offering a handful of newer titles for free from authors such as Brenda Jackson, James Patterson, and others.

"I think the trend toward lower-priced devices will help to encourage adoptions, and it also helps that Sony's best sellers will now be priced at $9.99 -- down from $11.99," said Sarah Rotman Epps, an analyst for Forrester Research. "Even though there are many books priced lower than $9.99 in their online store, just being able to add this price point has psychological appeal."

Epps went to say that while Sony is moving in the right direction, it still needs to do more to make it easier for consumers to find the e-book content they're looking for through its online stores.

Image Credit: Sony

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