Sony Leads Charge in Surging Smart TV Market

Paul Lilly

Is your television smart? If not, chances are your next one will be. According to NPD DisplaySearch's Quarterly Smart TV Shipment and Forecast Report, which tracks connected and smart tv shipments by brand, region, display technology, and screen size, smart TV shipments are surging around the globe, particularly in Japan, where more than a third of all TVs shipped have smart capabilities.

DisplaySearch says the most surprising finding of its study is that no region is being left behind, including areas with low broadband uptake such as the Middle East and Africa. Smart TV penetration in all regions was found to be at over one-in-ten, with North America at 18 percent.

"Connected TV is largely driven by content," said Paul Gray , Director of TV Electronics Research for NPD DisplaySearch. "Where there are compelling things to watch, the Internet becomes a major source of entertainment. We are now seeing a second stage of evolution as Internet video relocates from a PC screen onto the TV screen."

Sony so far is the biggest beneficiary of the smart tv surge taking place around the world. According to DisplaySearch, Sony accounts for half of all smart TV shipments.

Image Credit: Sony

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