Schools Reserving .XXX Domains To Protect Good Name

Ryan Whitwam

Later this year, the much-debated .xxx top level domain will go live, but the domain name gold rush is already on. The .xxx domain is being presented as a sort of “red light district” for the internet. But before all that happens, individuals and organizations with a trademark are being given the opportunity to snap up .xxx domains to protect their brands. It turns out that one group taking advantage of this is higher education .

Many schools are seeking to lock down the .xxx version of their domain names in order to stop any clever pornographers in their tracks. A University of Missouri-Columbia official was quoted as saying, "We don't want someone coming across our trademark on a porn site. God only knows what they'd come up with." The adult industry has been critical of the planned domain, with some believing that they will eventually be forced to restrict their activities to the .xxx domains.

It costs $200 per domain for Universities to lock down the .xxx site. Most schools have said they will not forward the .xxx link to the .edu one, but perhaps a snarky IT admin someplace will make use of the forbidden address.

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