Rumor: Windows Live Search to Be Rebranded?


Ask three people what "Windows Live" is - and you might get more than three answers: "It's a social network" (Windows Live Spaces); "a photo organizing service" (Windows Live Photo Gallery); "an email client" (Windows Live Hotmail)...but no matter how many answers you get, you probably won't hear "a major search provider". Yes, despite Microsoft's lavishing of money, time, attention, and even offering cash back for searches ,  Windows Live Search is not a major contender in the search space currently dominated by Google and Yahoo.

Would a name change help? TechCrunch claims that a rebranding of Live Search as Kumo (Japanese for "cloud" or "spider") may be on tap for early 2009.

Will breaking Live Search away from the rest of the diverse Windows Live family with a new name help it prosper, or are you looking for better features? Hit Comment and tell us what Live Search needs to do to succeed.

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