Of all the crimes Activision could be accused of, extreme restraint isn’t one of them. If a property in its stable of games fattens its way into bonafide cash cow territory, you can bet that Activision will milk it bone-dry. But if you’ve ever tried chugging an entire gallon of milk, you know that people’s tolerance for the stuff is a bit lacking. Tony Hawk and Guitar Hero are already facing diminishing returns from consumer fatigue, and at this rate, it won’t be long before Call of Duty wears out its welcome – especially if yet another developer hops aboard Activision’s favorite money train.
The LA Times
, however, is reporting just that. “Although Infinity Ward and Treyarch have produced sequels in alternating years since 2005, the publisher now has a third development studio working on future versions,” read the publication’s article on Modern Warfare 2’s launch.
As for this third mystery developer’s purpose, little is known. Speculation says that the series newcomer could be digging the development trenches on a Call of Duty MMO – something Activision boss Bobby Kotick has expressed interest in on multiple occasions. Or maybe Call of Duty: World at War’s ever-popular Nazi Zombies are finally getting their own game. We really have no idea.
Or – and this is crazy, but work with us here – maybe, after nearly a decade of working on the same series, Infinity Ward is ready to move on to greener pastures, and Activision’s called in a new team to pick up where the Call of Duty creator left off.