Rumor: Redbox Taking Aim at Netflix with Streaming Service

Ryan Whitwam

You may be familiar with the Redbox DVD rental kiosks, but company president Mitch Lowe hinting at the next step for Redbox. In a recent interview, Lowe discussed their intention to expand the selection beyond what can be crammed into their kiosks. This isn't likely to be a shipping model like Netflix mostly relies on, but a streaming service .

Rumored pricing is only $3.95 per month for unlimited streaming and four kiosk rental a month. By comparison, Netflix plans start at $8.99 per month for streaming and a single mailed DVD at a time. The make or break element of Redbox's service would be the selection. Netflix has famously sought to get newer movies on their streaming service, but the selection is still lacking top content. Could Redbox come from nowhere and surpass Netflix?

If this plan actually come to fruition, Blockbuster is likely to be the biggest loser. The video rental chain is already on the verge of bankruptcy, and a new push from Redbox could do them in.

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