A report by Jon Peddie Research (JPR) earlier this week confirmed that AMD's recent success with its Radeon 4000 series has helped the company take back some market share from rival GPU maker Nvidia, while also forcing Nvidia and its partners to lower prices on the recently released GTX 200 series. It appears even more cuts are on the way.
DigiTimes, citing un-named sources at graphics cards makers, says that Nvidia "is planning to cut its graphics card prices in an attempt to curb further loss of market share" to AMD. For its part, AMD isn't finished taking it to Nvidia and anticipates grabbing 50 percent of the market following lowered prices on its ATI Radeon HD 4000 series.
In short, it continues to be a great time to be a PC gamer, and it only looks to get better as AMD and Nvidia battle on the pricing front.