Microsoft’s share of the mobile OS market has plummeted sharply in the last few years. It needs to quickly mount a counter-offensive against its more dapper rivals in the smartphone market, if it is to prevent itself from being marginalized even further. According to Taiwanese rumor mill Digitimes, Microsoft does have a strategy to counter its rivals in the smartphone market.
A Digitimes report, based on insider information from sources at Taiwan handset makers, suggests that Microsoft has readied a dual-platform strategy to take on the Android platform and Apple's iPhone . Under this strategy, Microsoft will not withdraw Windows Mobile 6.5 from the market even after Windows 7 Mobile is released during the fourth quarter of 2010. Instead, it will keep Windows Mobile 6.5 – a minor upgrade – on the market, albeit at a lower price point.
According to the sources, Microsoft plans to pit Windows Mobile 6.5 against Android, while reserving Windows Mobile 7 for the Apple iPhone.
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