Rumor: iTunes to Drop DRM Starting Tomorrow

Paul Lilly

Newsflash - consumers hate DRM! Could it be that Apple finally got the message? Apparently so, according to a rumor at AppleInsider. Apple has yet to make an announcement, but AppleInsider claims iTunes may be dropping DRM completely starting tomorrow.

"A report from last week brought to AppleInsider's attention by French technology site ElectronLibre asserts that it's now 'clear' Apple will spark new interest in its music store by removing DRM from tracks published by Sony, Universal and Warner on December 9th," AppleInsider writes .

Apple's iTunes Store, which claims 70 percent of the online digital music market, already offers DRM-free tracks from EMI and indie content. If all tracks moved to the same format, it could deal a blow to the competition, such as Amazon and Walmart, both of which offer DRM-free tracks from all major studios.

Throwing a wet blanket on the rumor is Cnet, who says that come tomorrow, don't expect any big changes. Cnet acknowledges that Apple is in negotiations with Universal, Sony, and Warner, but warned that none of the deals are final, with at least one source saying "it's unlikely Apple will have anything to announce regarding DRM-free music from the top labels before the end of the year."

In other words, cross your fingers but remain skeptical.

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