Rumor: Ebay Looking to Sell Off StumbleUpon

Paul Lilly

Give Ebay some credit - its union with StumbleUpon, which it acquired in May 2007, has lasted longer than some marriages. But now it appears Ebay wants out of its $75 million relationship, assuming Tech Crunch's sources prove reliable.

The news site claims Ebay has hired Deutsche Bank in hopes of stumbling upon a buyer, though the asking price remains unknown, and it's anyone's guess whether or not the auction site can get back what they invested in StumbleUpon. From July 2007 to July 2008, StumbleUpon has dropped from boasting 4.4 million worldwide visitors and 31 million page views to 1.1 million visitors and 25 million page views. Oddly enough, registered users continue to grow and now sits at over 6 million strong, a 20 percent increase over what it was just 5 months ago.

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