Rumor: Apple iPhone 5S to Come in Different Sizes

Paul Lilly

Different size iPhone models could attract a bigger audience.

There's no arguing that Apple's been mighty successful in telling its customers what they want. Up until the iPhone 5, that meant telling them they didn't need or want a smartphone display larger than 3.5 inches, so that's all that was offered. With the introduction of the iPhone, Apple finally conceded there's a desire for a bigger screen, and so it stretched the display to 4 inches while maintaining the same width. Now we're hearing that the next iPhone model will come in a variety of screen options.

Topeka analyst Brian White says iPhone 5S buyers may get to choose between two or even three display sizes, with Apple finally shoving aside the notion that one size fits all.

"We believe Apple is coming around to the fact that one size per iPhone release does not work for everyone, and offering consumers an option has the potential to expand the company's market share," White stated in a note to investors, according to CNET .

White didn't say what screen sizes might be offered, but two obvious choices are 3.5 inches and 4 inches. If Apple decided to introduce a third size, it's likely to be an even bigger model to compete with the 4.5-inch and larger Android devices on the market. It's unlikely Apple would venture into phablet territory, but offering an additional half-an-inch (or thereabouts) would appeal to customers who simply want something bigger than what's currently available in iOS land.

Would you consider an iPhone if it had a larger screen size?

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