Rumor: Amazon Acquires Touchco to Ward off iPad Threat

Pulkit Chandna

Till now, Amazon has enjoyed a smooth ride in the e-book reader market. But it is now bracing itself for a series of tight corners and bumps. Its Kindle e-reader is bound to come under pressure from the iPad and a slew of other slates and e-readers. It is said to have acquired a New York-based company named Touchco.

The company it has acquired specializes in touchscreen technology, according to the New York Times. Its flagship technology is something called interpolating force-sensitive resistance, which it uses to produce transparent touch screens for around $10 per square foot – much cheaper than competing technologies. Amazon remains mum on the acquisition.

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