Rumor: Abit Bows out of Brand Business

Paul Lilly

Citing un-named "sources in the channel," DigiTimes reports that second-tier motherboard maker Abit has decided to quit the consumer electronics branding business. Among the products affected are digital photo frames and digital speakers, neither of which have been prominent sellers in the U.S. market, if at all.

Still, the news comes as another reminder of Abit's fall from grace as a premier motherboard maker who once catered to overclockers. At one time on the level of the likes of Asus, questionable management decisions proved fatal for the Abit of old, who hit hard times financially and sold its brand name to Universal Scientific Industrial (USI) in 2006. Since then, the company has shifted its focus to becoming a second-tier mobo maker, with its latest Abit-brand motherboard being the Intel X48-based IX48 GT3.

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