RIM Gets Riled Up Over Reports It's Ditching the Consumer Market

Paul Lilly

Like Mark Twain's false death report (before he actually died), Research In Motion insists that the media has it all wrong and that supposed plans to exit the consumer market have been greatly exaggerated. The confusion came after RIM CEO Thorstein Heins addressed a shaky financial report (PDF) in which the company reported a loss of $125 million for the quarter ending March 3, 2012.

"We plan to refocus on the enterprise business and capitalize on our leading position in this segment," Heins said in a conference call to media on Thursday. "We believe that BlackBerry cannot succeed if we tried to be everybody's darling and all things to all people. Therefore, we plan to build on our strength."

Many media outlets understandably took that to mean RIM is exiting the consumer the market to focus entirely on its enterprise customers, but Patrick Spencer, RIM's managing director of Global Sales and Regional Marketing, told Pocket-line.com the claim is "wholly inaccurate."

"While we announced plans to refocus on efforts on our core strengths, and on our enterprise customer base, we were very explicit that we will continue to build on our strengths to go after targeted consumer segments," Spencer clarified to Pocket-lint . "We listed BBM, as well as the security and manageability of our platform, among these strengths."

RIM has struggled to compete in the consumer market as competition from Android, iOS, and even Windows Phone ramps up. RIM's revenue for the fourth quarter of fiscal 2012 was $4.2 billion, down 19 percent from $5.2 billion in the previous quarter, and down 25 percent from $5.6 billion in the same quarter one year prior.

Image Creidt: Flickr (BestBoyZ GmbH)

Around the web