RIM Dropkicks BlackPad Name, Goes with SurfBook Instead

Paul Lilly

Given the plethora of tablets around the corner (and by around the corner, we mean by the end of the year and into 2011), we reckon a handful of manufacturers will adopt "pad" in the product's name, like the WePad. It won't take long for the market to become muddled with various 'pads,' making it even harder to stand out from the competition.

Whether or not that played a part in RIM's recent decision to drop the BlackPad designation from its upcoming tablet, we don't know. What we do know is that RIM is looking for a new name, and it may have found one.

The smartphone maker applied for a trademark on the name SurfBook, which we think has a nicer ring to it than BlackPad. Whether or not they stick with it remains to be seen, but it appears RIM still wants to make sure its BlackBerry branding remains tied in, so perhaps it will be known as the BlackBerry SurfBook.

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