Research In Motion: Just Call Us BlackBerry

Paul Lilly

The company formerly known as Research In Motion launched its BlackBerry 10 platform today.

Research In Motion (RIM) doesn't want you to call it by its former name, anymore. RIM will now operate under the name "BlackBerry," the company announced today during a much anticipated press event. In addition to a name change, RIM BlackBerry unveiled its newest mobile computing platform, BlackBerry 10, along with two phones, the Q10 with a physical keyboard and Z10 with just a touchscreen.

Why the name change?

"This change from Research In Motion to BlackBerry comes at a defining moment in our company's history," said Thorsten Heins , President and CEO. "RIM created the first BlackBerry smartphone and changed the way millions of people around the world stay connected. We have used that same ingenuity and innovation to redefine mobile computing with BlackBerry 10. As we launch BlackBerry 10 around the world, now is the right time to adopt the iconic BlackBerry name."

So there you have it. As for the hardware, BlackBerry's Z10 sports a 4.2-inch HD display (1280x768), 1.5GHz dual-core Snapdragon S4 Plus processor, 2GB of RAM, 16GB of built-in storage, 8MP rear-facing camera, 4G LTE, and an 1,800 mAh battery. It will be available in the U.K. tomorrow, in Canada later this week, and in the U.S. in March from Verizon for $200 (on contract). AT&T, Sprint, and T-Mobile will also carry the Z10.

The Q10 is more of a throwback to traditional BlackBerry devices with its physical QWERTY keyboard. It also has a 3.1-inch Super AMOLED display (720x720), 1.5GHz dual-core processor, and 2GB of RAM. A launch date has not yet been determined.

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