Report: Women Dominate Smartphone Downloads

Paul Lilly

Myxer, the Florida-based website which claims the Internet's largest catalogs of free ringtones, wallpapers, videos, applications, and games has put together a report detailing how female consumption habits compare to males in the mobile phone space. Here are a few highlights of what they found:

  • Females accounted for 67 percent of total downloads by unique users on the Myxer platform in April 2010
  • 1.7 times as many females as males came to Myxer to download content in April, while each female that visited downloaded 17 percent more content than the average male
  • The average female on Google's Android and Apple's iPhone platforms downloaded 21 percent and 6 percent, respectively, more mobile content than the average male in April
While none of this is shocking, we were surprised to learn that when considering adoption of new smartphones in April, women chose BlackBerry more often than men at a clip of 49 percent versus 43 percent. Men, on the other hand, prefer Android, with 23 percent of men choosing the Android platform versus 18 percent of women.

Full report here (PDF) .

Image Credit: Myxer

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