Report: Drop in Ultrabook Prices Imminent

Pulkit Chandna

Despite affordability being an integral part of Intel’s ultrabook vision, PC vendors are finding it difficult to honor the $1,000 price cap stipulated by the chip maker. If it’s the price that’s keeping you from buying your first ultrabook, you might not have to wait all that long now for a dip in ultrabook prices. Hit the jump for more.

Digitimes definitely has to be one of the world’s leading sources of ultrabook news/rumors, having reported (read: speculated) extensively on the subject with plenty of help from its always anonymous friends within the industry. Now, the paper is reporting that a dip in ultrabook prices is imminent.

According to the report, which cites “Taiwan-based supply chain makers”, Acer, Asustek Computer and Toshiba are expected to lower the price of their ultrabooks to below $1,000 by the end of 2011, with a further drop of 5-10 percent expected in 1Q12 as a result of a US$100 marketing subsidy from Intel.

Its sources blamed the high price of key components such as processors and SSDs for making it difficult for vendors to price their ultrabooks below the all-important $1,000 mark. A 13-inch SSD-toting ultrabook, for instance, has a total build cost of $940. This includes a $690 BOM (bill-of-materials), $100 OEM costs and $150 in marketing expenses, the sources revealed.

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