Report: Apple on Pace to Sell 28 Million iPads in 2011

Paul Lilly

We're starting to see some non-Apple-y tablets peek into the market place, like the eLocity A7 unit that's now available for preorder . That means competition will start to heat up for the iPad, which up to this point has had the tablet market mainly to itself. How will the iPad fare in 2011?

According to UBS Investment Research, the iPad will continue to fly off virtual and brick-and-mortar shelves for a long while to come. UBS reckons Apple could move 28 million iPads in 2011, enough to affect the sales of lower end PCs.

"Sales of traditional notebooks appear to be feeling pressure from the iPad, causing a scramble by vendors to launch iPad-like tablets," UBS Investment Research analyst Maynard Um wrote. "We believe that a majority of this impact is occurring on the lower end of PC sales as the iPad is priced close enough to this range that it becomes attractive to consumers looking to make purchases within this segment."

Naturally, that would be just fine with Apple, which doesn't really dabble in the low-end PC market anyway.

"If it turns out that the iPad cannibalizes PCs that, I think, is fantastic for us, because there are a lot of PCs to cannibalize," Apple COO Tim Cook during a recent earnings call. "It's still a big market."

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