to Gartner, Inc., a business technology research company, cell phone sales totaled 286.1 million units during the second quarter of this year – a 6.1 percent decrease over the second quarter of last year. But, smart phone sales picked up considerable steam surpassing 40 million units in sales, a 27 percent increase from the second quarter of last year.
“Despite the challenging market, some devices sold well as consumers who would usually have purchased standard midrange devices either cut back to less expensive handsets or moved up the range to get more features for their money,” stated Carolina Milanesi, a research director at Gartner. “Touchscreen and qwerty devices remained a major driver for replacement sales and benefited manufacturers with strong, touch-focused midtier devices. However, the decline in average selling price (ASP) accelerated in the first half of the year and particularly affected manufacturers that focus on midtier and low-end devices, where margins are already slim.”
A great deal of this is credited to Apple’s expansion to a larger number of countries, which has had a clear effect on volume. Still though, companies like Nokia with their N97 and Research In Motion (RIM) with their popular BlackBerry line continued to dominate the number one and two positions respectively.
Image Credit: Gartner