Some lucky gamers in the U.K. received a massive discount on Razer peripherals.
Razer today issued a statement via email in regards to a leaked 90 percent off coupon code for its U.K. portal that went viral, resulting in thousands of orders being placed in the span of just a couple of hours. This wasn't an authorized or approved coupon code, but one that was generated by a third party in order to test the site's shopping cart. Even so, Razer said it will honor the discounted orders that were placed.
"While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use," Razer explained in its email. "Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders which will really, really hurt us as we’re still a small company - that much said, we want to do right by the community."
To mitigate the damage to its bottom line, Razer said those who purchased multiple units of a single product using the coupon code -- likely to sell on eBay or Craigslist -- will have an opportunity to purchase a single item of each product ordered at a 90 percent discount.
Razer recently launched its Edge gaming tablet , a pricey piece of hardware that starts at $1,000. A 90 percent off discount code would bring the cost down to just $100, or half the cost of a Nexus 7 - ouch!
"Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this. That’s not gaming, that’s not our deal," Razer added.
Razer said it could take a few weeks, or even a few months in certain cases, to process and ship the deluge of orders.