RadioShack is Closing Down 1,100 "Underperforming" Retail Locations in the U.S.

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Belboz99

RadioShack needs to focus on the DIY and Maker markets, get into 3D-printers, DIY kits, robotics, and not simply the bare components and mobile devices.

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maverick knight

I think the video is awesome and fits what the store has become. I just doesn't fit this time period. However, the video doesnt show a clear picture of where the store is headed. It seems like it might become another BestBuy. With so many videos in youtube about DIY and the first place they recommend to get the tools is radioshack, they should start investigating what is it that users build themselves and exploit it. I am a business analyst. I should charge RadioShack for this comment

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Shalbatana

Radio Shack used to be the place to go to get stuff. Now all they have is gadgets. There's nothing I need there now. They need to go back to what worked rather than trying to push overpriced radio controlled cars made of cheap plastic that don't work half as well as promised.

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NavarWynn

"They include repositioning the brand, revamping the product assortment, reinvigorating the stores, operational efficiency, and financial flexibility."

Yet nowhere in this plan is a)online integration, b) competitive pricing, c) associate training d) customer geared sales, e) INCREASING product availability/selection. (frankly I don't need financing for a couple of ICs and some

These are all things that can lead a turnaround. Marketing doesn't mean crap if the customers who walk in leave empty handed (and pissed). The last (and final) time I was in there I needed a couple of 7805s and some desoldering braid... Not only didn't they have them, the 'specialist' didn't even know what a 7805 is, and I had to explain to him what desoldering braid looks like. holy crap!

No. This isn't a plausible attempt to 'salvage' Radio shack, just an attempt to salvage the CEOs golden parachute.

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jgrimoldy

I'd think there would be a market for a chain of stores that are the Hobby Lobby of electronics for hobbyists and DIYs. I don't have a problem with paying more (within reason) for cables/parts when I get the convenience of having them now. I DO MIND paying $10 for a $2 adaptor.

The Santa Cruz area has an independent electronics store where you can buy breadboards, molex parts, shrink tubing, etc. The pricing is around the same as Digikey. So, financially, it's possible to make the business model work. The store I'm taking about isn't flashy. It feels more like a home-brewing supply shop.

Perhaps they could try to get into the PC repair business. Maybe they missed that opportunity. 10 years ago, I'd expect greater acceptance of Radio Shack as a PC repair spot over Best Buy.

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Shalbatana

Very astute observation. I absolutely agree with you. They have never been able to really see what their customers want, only what they want to sell and do to their customers at a higher price than anyone else.

What they should be is the "amazon" of parts. You need such and such a capacitor and two three way light up switches. Order it online in a friendly and very searchable site... and it shows up at your local store for pickup in two days. I wouldn't even care about home delivery.

That is where they need to be.

...and the way they treat their customers as tools (as mentioned in the post below) is horrible too. No other store makes me feel that way.

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dgrmouse

About ten years ago, the Radio Shack nearest my home started asking for a telephone number with every purchase. My usual response was, "just use yours." One day, some clerk gave me grief. I gave him ten random digits, after which he declared that I was lying and refused the sale (a cash purchase of some solder and a handful of resistors and LEDs, as I recall). I haven't been to a Radio Shack since, and you can guess how much sympathy I would have if this store were among the casualties.

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The Mac

That is pretty bizzare.

At one point i was getting 3 monthly radioshack circulars until i started giving bogus numbers.

They cant even get their mailing system to find dups.

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rsaotome

Radio Shack TV Scoreboard, Electronic kits, car cassette adapters for my portable cd player, various tools & parts to fix my grandparents 50's-80's technology, that's what I'll remember.

Not the overpriced coax cable & splitter I bought a few months ago, since I couldn't wait for it to be shipped from Amazon. (Impatient Grandpa)

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Timmay82

Lots of comments. If you don't know why they are failing then you are behind in times. alliedelec.com/ and amazon.com will provide the proper evidence.....DUH!!!!!

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Rift2

I remember seeing a Tandy 2000 or something playing space quest in front of the store thought it was amazing at the time. They had a arcade to the right of it though =)

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KumaTheWise

I went in to a Radio Shack a few days ago to get back into ham radios.
Not only did the store not carry radios (at radio shack), but the employee looked at me with a blank stare when asked why they dont. Service, price and selection.... things that seem foreign to at least my local store. Used to go there but sadly will not miss it.. Do feel for the employees, even that one that didnt help me. With no motivation from the company, how can we expect them to be good.

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maleficarus™

That is funny. That is like walking into a store called car store and no cars LOL

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asherrna

lol of course he looked at you with a blank stare. He doesn't decide what they carry, and they don't tell him why they stop carrying items.

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MrHasselblad

Won't be too much longer before yet another 1k stores are added further to that listing. Radio Shack retail may for the most part be beyond repair, much as Sears retail is going down quickly, as is KMart, and even JCP.

Imagine how many thousand of locations we're talking about now in all of that mess. And to think that all of the existing upper management can't quite figure out why

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azzazin5577

Yeah... What do you expect when you sell aux cables for $15. Ohh man is RadioShack overpriced. Retailers need to step up in selling well priced electronics. Fry's is one of the few that I have seen internet price matching and actually has some good deals of its own. No one is wanting to go to retailers anymore especially when the internet beats them in convenience and pricing.

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Timmay82

Search amazon.com for that cable and you will have your answer as to why they suck. Consumers know more about a product than a sales person on average. Where is the incentive to waste time at radioshack? There is none.

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Xenux

Yeah I remember along while back going in there for a 3' aux cable for my car and I swear it was $10 bucks. Recently I was considering going into radio shack for a 1/8 to 1/4 headphone adapter. $6.49!!! newegg $2.49/free shipping. Everything in radioshack is way overpriced. I'm surprised they aren't going out of business completely.

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beatyas

When I walk into a Radioshack and see a part for $18 that I can buy for $4 elsewhere, there's a problem. I no longer shop there.

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RICHARD RIDDICK

I really like the ads, too bad the stores arent as good.

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jgrimoldy

It really is a shame. Radio Shack lost its way around a decade and a half ago. They never were a *quality* consumer electronics store (Realistic? TRS-80?). But they were much more knowledgable and helpful. Also, they were more of a niche. That's where you went for transistors or other component parts. Now, if I need something *immediately*, I'll pony-up. Otherwise, it's Digikey or JDR. RS is just too expensive.

Why do they no longer carry the 150-in-1 electronics kits? Other Heathkit type hobby items? Perhaps they could provide the Arduino and accessories?

They need to decide *what* they're going to be and really focus. To me, they're just another shitty cell phone store where I can buy a DPDT switch or potientiometer if needed.

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tony2tonez

I was going to post the same thing. I wish they would go back to hobby kits and DIY. They could sell all the parts in store. They went to the cell phones and bigger electronic but I think that had to be costing them. Because not many people think of RS for cell phones and other big electronic. I like digikey but it's nice when you need something on a pinch RS could have it. I hope they go back to that.

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JosephColt

Electronic kits were really neat toys, I remember those quite well.

Radio-shack actually would make a lot of their money on the smaller items they sell, not the bigger ones, if I remember correctly. They used to be a pretty busy place years ago too, but now I always see them with no one in them when I pass by.

Radioshack is a dead brick and mortar store now with the advent of Amazon offering small items for cheap, and quick delivery. Amazon also offers much better pricing on cell phones through their Amazon wireless section too.

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Timmay82

Exactly.

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vrmlbasic

I miss those old electronics kits as well.

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Timmay82

You can get them on amazon.com, hence the downfall of RS.

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acidic

i haven't stepped foot into a radio shack in atleast 15 years. we have 2 stores around here and the parking lots only have the car of the employee working there. it is kinda sad actually

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PlayerUp.com

Just heard about this. Looks like they gave a last effort with that super bowl commercial but wasn't enough. Like Best Buy, the new generations decades from now won't even know what these stores are.

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jefepapichulo

Oh Radio Shack... I remember when you were great. If you needed a 9 pin amplifying transistor for a binary whizdinger that accepted seven inputs and drew exactly 3.2 miliamps of power, that guy with the Jeffrey Dahmer glasses would take you right to it, then tell you about a cheaper way to do it using two paperclips and a 9 volt battery. Those days are gone. I went in there the other day looking for an HDMI coupler. The girl behind the register didn't know what that was, then just told me she didn't think they had it. They were, in fact, out of them, which is fine, because I got one from Amazon for two dollars (The Shack wanted 12.95 when they had it in stock). But, on a positive note, they do know all about smart phones. And they will always make sure you don't need batteries when you check out. Smart phones and batteries... Where on earth will I be able to get those once they close all those stores?

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bjoswald

Loved the ad. Jason Voorhees FTW. ;)

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Eoraptor

Hmmmm, yet the most important part of the store's potential turnaround, knowledgeable and pleasant employees who would make you want to come back to a Shack for help... nowhere to be found in their pillars to success.

because yup, being a mini walmart of bestbuy full of "operational efficiency, and financial flexibility." (AKA cheap chinese junk and slave-labour wages) is really going to drive repeat business.

sometimes I think I could run a major corporation better than ninety percent of the MBAs out there... then I realize... nope... I have far too much common sense to ever succeed.

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dbqfan

I have always shopped at the Shack but lately the quality of the stores has really slipped. The local store has reduced it stock of electronic parts and components and replaced it with cell phones etc. The local store has thousands of electronic parts and now it is just a small area in the back corner of the store.

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vrmlbasic

RadioShack still sells products that are neither cell phones nor cell phone accessories? I am shocked to hear that.

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LatiosXT

The only thing I liked about the Shack is that they're not a mega store like Best Buy or Fry's. This makes it easier for them to plop in random locations.

But their components are priced that it might just be worth the trip to either one for the generic product. At least for Fry's. Best Buy doesn't seem to stock the generic brand cables.

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vrmlbasic

Outside of TX and CA there are a whopping 9 Fry's Electronics stores. If it weren't for MPC I don't believe that I would have ever heard of them.

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Mikey109105

+1 on that one. Until I saw something on MPC about Fry's, I didn't even know they existed either, and I'm pretty sure I would have kept on not knowing.

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tom_m

It's unfortunate that the expensive Super Bowl commercial announcing their redesign spent only the last 2.3 seconds actually showing it to the 100+ million people watching the game. Bit of a missed opportunity.

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jgrimoldy

What a good point. I think Dee Snyder got more camera time than the new store layout.

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Ghost XFX

Wut? Who doesn't like Dee Synder?

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siramic

Loved the video. I can't remember, what or where was the owl from @ :27?

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BlazePC

'Clash of the Titans'

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siramic

Yes, that's it...thank you :)